BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


82/165 pages

811.  
Shoppers want to 'channel hop' as they shop
British consumers want a better shopping experience including greater control over where, when and how they shop across a growing range of channels, which now include social media and smart phones, according to the Buzzback Market Research study...

812.  
Study identifies latest mobile customer segments
Although technology and new gadgets are stealing the limelight lately, mobile marketing needs to focus on customer strategy to achieve measurable success, according to a white paper from Carlson Marketing. The paper, entitled 'Bringing Mobile...

813.  
Only 20% of shoppers found to be brand loyal
When it comes to consumers' level of brand loyalty following the recession, it appears that price still beats brand for most consumers, according to a survey by comparison shopping search engine Shop.com. The company found that, as a result, many...

814.  
Brands failing to work with social media advocates
Despite some fear among brand marketers, retailers need to embrace social media and convince their customers to share their positive brand experiences through social networking web sites, according to Mike Amos, president and CEO for customer...

815.  
Loyalty compared in Latin America, US & Canada
Latin American consumers contacting consumer affairs departments are substantially younger than in the US and Canada, according to a study by The Center For Client Retention. The 'Connecting to the Americas Benchmarking Study' surveyed some 16,000...

816.  
The seven habits of effective marketers
There are seven key habits that are common to almost all effective marketing organisations, according a report by Eloqua and Econsultancy, based on the 2010 Planning and Budgeting Survey. The report, entitled '7 Habits of Effective Marketing...

817.  
Shoppers to stretch holiday budgets with points
Leading up to the 2010 holiday shopping season, a significant number of US consumers said they are occasional (28%) or frequent (43%) users of customer rewards programmes, according to a survey by LoyaltyOne and Epsilon Targeting. The survey of 709...

818.  
Five tips for email marketing and engagement
With online retail sales being predicted to grow by 16% over 2009's figures, an effective email marketing strategy that drives consumer engagement and revenue has become essential, according to ExactTarget, which offers five tips for a more effective...

819.  
Mobile NFC to impact tomorrow's loyalty strategy
The next generation of mobile phones equipped with near field communication (NFC) chips will not only change the way consumers decide what to buy, where to buy, and how to pay, but also how brands and their loyalty programmes reach consumers on a daily...

820.  
Mobile set to drive cross-channel engagement
With the rapid consumer adoption of mobile technologies and their device usage becoming more and more sophisticated, mobile has become a key channel for marketers to embrace in 2011 according to Sonja Keerl, product marketing manager for SDL Web...

82/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark