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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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80/165 pages

791.  
Retailers get the highest loyalty ratings
Cosmetic and moisturiser brands, including Mary Kay, Estee Lauder, and Clinique, accounted for one third of the Top 50 Brand Keys Loyalty Leaders in the tenth annual survey conducted by US-based loyalty consultancy Brand Keys. Some 16% of the top-50...

792.  
Loyalty compared in Latin America, US & Canada
Latin American consumers contacting consumer affairs departments are substantially younger than in the US and Canada, according to a study by The Center For Client Retention. The 'Connecting to the Americas Benchmarking Study' surveyed some 16,000...

793.  
Men stick to one loyalty card; Women shop around
When it comes to the choices they make about loyalty programme memberships, women are much more likely than men to engage with multiple loyalty schemes, according to a survey by Air Miles Canada. The survey found that more than 80% of Canadian women...

794.  
Marketers not held accountable for revenue growth
There is a marked misalignment between the objectives of marketing departments and the CEOs of large companies, according to the latest research from revenue performance management (RPM) firm Eloqua. The company's latest survey found that only half...

795.  
Tarnished social media still strong for marketing
As if to confirm that social media is no longer the next 'shiny object' there are already books such as 'How to Leave Twitter' being published, according to Paul Kennedy, head of consulting for UK-based marketing solutions provider Callcredit, who asks...

796.  
Brands adopt new sales channels despite risks
Brands are investing heavily in selling direct to their customers and adopting a 'wait and see' attitude to potential pitfalls such as the risk of cannibalising their existing channels, according to research by Coleman Parkes and eCommera. The study of...

797.  
Which categories does social media drive best?
Video games (and gaming systems), baby toys, and mobile phones are the three product categories in which social media has the biggest influence among prospective buyers, according to a global study into shopping behaviour by brand activation agency...

798.  
Marketers lose track of mobile user behaviour
Despite the increasing importance of mobile devices for both traffic and sales, fewer than half of businesses (41%) are able to accurately measure the behavioral differences between mobile and desktop visitors, according to research from Econsultancy...

799.  
Banner ads compared to plane crash survival
Most consumers have a better chance of being in a plane crash and surviving than they do of intentionally clicking on a banner ad on the web, according to Adam Rock, managing director for TAN Media, who here examines the effectiveness of banner ads in...

800.  
Retail industry most targeted by malicious emails 
2m malicious emails bypassed email defences in 1 year

Some two million malicious emails bypassed traditional email defences, such as secure email gateways, between July 2020 and July 2021, according to a report from Human Layer Security company Tessian. These emails were flagged by inbound email security...

80/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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