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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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54/165 pages

531.  
M-coupons may be inevitable for digital marketers
Marketers are increasingly seeing the mobile channel as a necessary extension of digital marketing, with online and mobile campaigns increasingly being run together. But the real successes of tomorrow will lie where companies help their customers in...

532.  
B2B and B2C buying habits are merging
A growing 'consumerisation' trend within the B2B market is shifting the sales process beyond the direct control of the seller as enterprise buyers start to mimic consumer shopping behaviours, making the customer experience more important than price in...

533.  
The truth behind the myths about Cloud CRM
The use of cloud technology is growing at an unprecedented rate as more and more organisations move business processes off-site and into the cloud, according to according to Mike Richardson, EMEA managing director for Maximizer CRM, who here explains...

534.  
Marketers say personalisation powers loyalty
More than three quarters of digital marketers say that personalisation impacts customer retention and loyalty metrics, according to a newly commissioned study from Forrester Consulting and ExactTarget. The study, entitled "Refresh Your Approach to 1:1...

535.  
How to turn 'liking lurkers' into brand advocates
Brands often boast about the numbers of 'likes', followers and tweets they achieve, but are these measures of brand advocacy too crude? Are people who simply like and follow everything they see really brand promoters? They're not the same thing...

536.  
E-retail survey reveals new directions and strategies
More than a third (37%) of US and UK retailers and branded manufacturers have annual revenue of US$15 million or more exclusively in online sales, and approximately 40% of their total annual revenue from all sales exceeds US$29 million, and 74% also...

537.  
Consumers want brands to help them live 'the good life' 
It's no longer about material wealth and consumption

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead...

538.  
Consumers just want to find what they're looking for 
If I can't find it here, I'm going over there

When consumers shop - in stores or online - they are usually looking for something specific and want to be able to find it easily. And when they shop online they expect to get their merchandise delivered quickly and for free. Those are among the...

539.  
Most shoppers trust customer-generated star ratings 
Keep the reviews authentic and they'll buy it

ResellerRatings, a popular User-Generated Content (UGC) reviews platform, has published findings from its survey data from over 40,000 shoppers across store, web, and mobile channels. Overwhelmingly, the data confirms that authentic, consumer-generated...

540.  
Men want to see and touch it before buying it 
More women are embracing online shopping

Men are not embracing online shopping as much as women and are more likely to shop in-store at full price retailers, according to a new report on retail disruption by First Insight, a technology company transforming how leading retailers make product...

54/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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