BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


48/165 pages

471.  
Most consumers voice their complaints online
Proving once again that customer complaints can't be kept quiet in the digital age, research from cloud contact centre firm NewVoiceMedia has found that one third (34%) of US consumers take their revenge online following a poor customer service...

472.  
Top employee motivation trends for 2014
When it comes to employee motivation programmes, most businesses are likely to continue to emphasize the social aspects, employee retention, and specifically measurable outcomes, according to a report from the Incentive Research Foundation (IRF)...

473.  
Loyalty improves when mobiles are demonstrated
When retail sales representatives demonstrate cell phone or tablet service and features to wireless customers prior to purchase, satisfaction improves considerably and the propensity to visit the same retailer again doubles, according to the '2014...

474.  
Marketers say personalisation powers loyalty
More than three quarters of digital marketers say that personalisation impacts customer retention and loyalty metrics, according to a newly commissioned study from Forrester Consulting and ExactTarget. The study, entitled "Refresh Your Approach to 1:1...

475.  
Customers are getting less loyal to brands
Poor customer service is eroding consumer loyalty and confidence in retail brands, according to research commissioned by customer service specialist KANA Software. Nearly one-third of UK consumers (30%) have become less loyal to retail brands in the...

476.  
Six Keys to a Great User Experience Strategy
It is widely understood that a good User Experience (UX) is essential to commercial success, and industry figures show that 40% of regular shoppers claim to have started shopping with a new brand simply because it had a superior reputation for its...

477.  
Adding Context to the Customer Experience
In the race to create the perfect personalised customer experience, most marketers have amassed huge volumes of customer data, according to Nick Keating, VP EMEA for Maxymiser, who here asks why the majority are still failing to deliver the quality of...

478.  
New loyalty metric beats sheer satisfaction
Most companies know that satisfaction does not necessarily imply loyalty, which GfK recently confirmed in a global study that showed the correlation between a company's level of customer satisfaction and loyalty was only around 40%. As a result, GfK...

479.  
Four Reasons to Take Mobile Seriously
We live in a mobile world where fast moving developments in smartphones, tablets and other devices saw approximately seven billion mobile devices in use by the end of 2013. And with recent research by ComScore revealing that one in three online minutes...

480.  
Why do Millennials behave like X's and Boomers?
Millennials are not all that different than Gen X and Boomers in how they shop and engage with online advertising, according to a study by performance marketing technology firm Adroit Digital, conducted to discover if Millennials' online shopping...

48/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark