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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1351.  
Marketers are getting into the game - literally
Gamification may be a hot topic but many marketers are still unsure as to what it really means, according to Guy Krief, Upstream's senior vice president of innovation, who explains here what gamification is and how it can unlock new levels of customer...

1352.  
Consumers won't engage until trust is established
With a wealth of information available online, trust has become a crucial tool that consumers use to sort and prioritise all of that information, according to the 'Trust Factor' report conducted by About.com in collaboration with Latitude. The report...

1353.  
New year's resolutions for great customer service
When it comes to improving customer service to help increase customer satisfaction and loyalty, there are several key trends that are likely to shape the near future, according to the top nine list of New Year's resolutions from Richard McCrossan...

1354.  
Data misuse is causing brand resentment
Poor email marketing is enough to make online consumers resent a company or brand, with 75% resenting a brand after being bombarded by emails and 71% citing being sent unsolicited messages as a reason to become resentful, according to a survey by...

1355.  
UK ad spend reaches pre-recession levels
Advertising expenditure in the UK reached £17 billion in 2012, up 2.3% on 2011 according to figures from the latest AA/Warc Expenditure Report, and representing the first time advertising spend exceeded £17 billion since 2007 - before the recession...

1356.  
Four ways to reach those lucrative over-50's
As one of the richest and fastest growing segments of the population, the over-50's have become a hot target audience for many companies, according to Adam Fulford, strategy and planning director for creative engagement agency Rufus Leonard, who here...

1357.  
UK's loyalty operators face £220m breakage
In the United Kingdom, despite consumers becoming far more aware of daily deals, bargains, rewards and discounts, shoppers are still missing out on millions of pounds worth of loyalty points and rewards, according to research from Plastic Card...

1358.  
Great experiences drive mobile engagement
American consumers are becoming ever-more demanding and impatient when using mobile devices, with 65% saying they most value an easy-to-use experience and the fast loading of pages and images when visiting a retailer's mobile site, according to a study...

1359.  
Brits can be loyal, if you get personal
When it comes to customer loyalty programmes, UK consumers want to sign up. Nearly 95% of consumers who took part in research by business analytics firm SAS and retail analyst Conlumino said they owned at least one loyalty card, and nearly 90% admitted...

1360.  
Behavioural segmentation: Not such a complex mystery
In an increasingly competitive marketplace, businesses are striving to deliver valuable, relevant and personalised experiences for customers online, including promotions as well as website content but, while 74% of businesses know the benefits of...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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