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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1341.  
Four ways to reach those lucrative over-50's
As one of the richest and fastest growing segments of the population, the over-50's have become a hot target audience for many companies, according to Adam Fulford, strategy and planning director for creative engagement agency Rufus Leonard, who here...

1342.  
UK's loyalty operators face £220m breakage
In the United Kingdom, despite consumers becoming far more aware of daily deals, bargains, rewards and discounts, shoppers are still missing out on millions of pounds worth of loyalty points and rewards, according to research from Plastic Card...

1343.  
Great experiences drive mobile engagement
American consumers are becoming ever-more demanding and impatient when using mobile devices, with 65% saying they most value an easy-to-use experience and the fast loading of pages and images when visiting a retailer's mobile site, according to a study...

1344.  
Brits can be loyal, if you get personal
When it comes to customer loyalty programmes, UK consumers want to sign up. Nearly 95% of consumers who took part in research by business analytics firm SAS and retail analyst Conlumino said they owned at least one loyalty card, and nearly 90% admitted...

1345.  
Behavioural segmentation: Not such a complex mystery
In an increasingly competitive marketplace, businesses are striving to deliver valuable, relevant and personalised experiences for customers online, including promotions as well as website content but, while 74% of businesses know the benefits of...

1346.  
There are lies, damn lies, and Big Data
Companies are increasingly seeing Big Data and data analysis as increasingly important tools for business operations, risk assessment, and for identifying new opportunities, but marketers must make sure it's used with appropriate caution and attention...

1347.  
At last, Big Data gives marketers a real edge
It's official: Big Data really does work. Among organisations that have used big data in more than half of their marketing initiatives, 60% exceeded their goals, compared to only 33% of those using big data in fewer than half of their marketing...

1348.  
Loyalty in the Middle East: A huge opportunity
While the shopping mall still reigns as the ultimate shopping destination in the Middle East, e-commerce is quickly gaining pace among consumers, and is expected to become one of the biggest growth areas for business in the region, according to...

1349.  
Your customers want to hear from you
Most consumers are happy to remain loyal to their favoured bricks-and-mortar retailers that provide special offers on frequently purchased items, according to research by big data firm Synqera, which found that most customers will purchase more often...

1350.  
Great service is where your profit lies
The majority of British consumers say they are willing to pay more for a positive customer experience, particularly when doing their holiday season shopping, according to a retail customer survey by SDL. According to SDL's study of of consumers...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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