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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1101.  
Holiday shoppers happy but retailers could do better
Most consumers (84%) said their online shopping experience during the 2011 holiday shopping season was either 'good' or 'excellent', up from 78% in 2010, according to the 'Holiday Online Shopping Experience Survey' by e-commerce personalisation...

1102.  
Mobile promotions trump grocery & drugstore loyalty
Nearly 75% of consumers say they would switch brands if they were offered real-time mobile promotions, delivered to their smartphones, while shopping in the store aisles, according to a study of grocery and drugstore customers by AisleBuyer. The study...

1103.  
Avoiding the risks of loyalty diversification
As brands compete for a shrinking share of the consumer wallet, they are finding they need to work hard to retain consumers, and even harder to attract new ones, according to Adrian Hado, head of insight and analytics for Avios in the United Kingdom...

1104.  
Which marketing channel motivates action best?
Almost three-quarters of us (72%) press mute or change channels while TV ads are on, while 73% of us find banner ads the most annoying advertising medium, and almost all of us (94%) still remember which brand gave us a promotional item after we've had...

1105.  
Retail experiences can beat e-tail giants
Being multi-dimensional is growing in importance as retailers now have to deliver their customer experience across a wide range of devices and channels, according to a survey by the E-Tailing Group. Now more than ever, with Amazon being a click away...

1106.  
How to avoid CRM 'death by dodgy data'
Getting good results and ROI from large investments in CRM also demands a solid data quality strategy and even greater investments in data quality technology, according to Nigel Turner, vice president of information strategy for Trillium Software...

1107.  
Big Data analytics has no meaning... Yet
Marketers and web analysts are struggling to translate the hype of Big Data into something meaningful for their businesses, according to research published by Econsultancy and Lynchpin. Now in its sixth year, the 'Online Measurement and Strategy...

1108.  
Big Data risks & rewards: What's your strategy?
General sentiment toward Big Data in 2013 had a substantial impact on the discussions of analytics among business users, culminating in the mistaken idea that if enough data is analysed by the right people, anything can be predicted, according to...

1109.  
What's the key to personalised communication?
Big data is perhaps the buzz-phrase of the year, but what does it actually mean and, even more importantly, how can companies cut through all the noise and understand their customers? Here, Helen McCall, account director for engagement agency Tangent...

1110.  
It is time to fall in love with CRM again?
It is a truth universally acknowledged that your first CRM deployment is more likely to fail than succeed, with 63% of CRM initiatives failing (so said a 2013 survey by Merkle Group ) and so, just like a first love - despite the hopes, excitement and...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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