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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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Marketing Studies

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1161.  
Trends for the future of loyalty in the UK
Only 21% of British consumers surveyed by The Logic Group and Ipsos MORI like to receive offers from loyalty programmes via social networks or the mobile channel, while 40% actively prefer not to receive offers through such 'new technology' channels...

1162.  
Social & mobile consumer behaviour trends for 2012
The speed with which social media is becoming entwined with the average consumer's 'purchase journey' is increasingly rapidly, according to research by social commerce company Reevoo. Following earlier research in March 2011, a new study in December...

1163.  
Shoppers prefer miles to any other rewards
Loyalty programmes competing for the attention of online shoppers should be focusing on miles and cut back on offers like free shipping when developing programmes, according to an analysis of online shopping behaviour conducted by mobile shopping and...

1164.  
60% Save on their groceries with a loyalty card
Discount hunters have been systematically reshaping the grocery shopping experience over the past few years, with 63% of shoppers saying they have changed their shopping habits in favour of value-seeking during the past six months alone, according to a...

1165.  
Store brands threatening national brands
While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands (those being quality, innovativeness...

1166.  
Social reviews far more trusted than adverts
Consumers find social content, such as friends' recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to research by...

1167.  
Are mobile apps not what we hoped for?
Marketers are expecting to invest an average of £340,000 (about US$529,000) in customer-facing mobile projects over the next 12-18 months, according to a study conducted by Vanson Bourne for Antenna Software. The 'Mobile Business Forecast for...

1168.  
Predictive NPS could help eliminate surveys
The US-based enterprise analytics firm Mattersight has expanded its existing Behavioral Analytics service by adding Predictive Net Promoter Score (NPS) Analytics. The new Predictive NPS Analytics module automatically predicts the NPS score that a...

1169.  
Marketing conundrum: Millennials vs Boomers
Today's specialty brands are now feeling the pressure to decide exactly how to appeal to two arguably incompatible demographic groups - Millennials and Baby Boomers - according to retail customer experience experts WD Partners. Some 80 million...

1170.  
The retail experience is king this Christmas
Brands providing a poor customer experience will face a tough holiday shopping season this year, with a survey from Emailvision and YouGov finding that the consumer's shopping experience both online and in-store will make all the difference to where...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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