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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1071.  
Are your customers getting what they pay for?
As social media expands into all areas of consumers lives and their day-to-day contact with brands rises, they are increasingly turning to smartphones and social channels to connect with the companies and brands they deal with, according to Daniel...

1072.  
Better service doesn't always mean greater loyalty
Although the majority (86%) of insurance customers who have submitted a claim in the past two years are satisfied with the way it was handled, 41% of those who have submitted a claim are still likely or very likely to switch to another insurer in the...

1073.  
British consumers are rejecting mobile Loyalty Apps
British shoppers have shown a definite tendency to prefer to have a traditional plastic loyalty card rather than a digital loyalty 'app' on their mobile phone, according to a research study by loyalty card maker Plastic Card Services. The company's...

1074.  
Retail & CPG stand to gain from digital transformation 
There's an incredible US$2.95 trillion at stake

Retailers and consumer goods companies could unlock some US$2.95 trillion in value for the industry and consumers over the next decade by accelerating digital transformation, according to a report by Accenture Strategy. Investments in new...

1075.  
Gen Z shoppers love the real-world experience 
It isn't all about mobile - they like to browse stores too

Generation Z - sometimes called the 'Instagram generation' - is young and mobile, and they crave novelty and experience, according to marketing technology company Criteo's Gen Z Report, which is based on the 'Criteo Shopper Story'. The report analyzed...

1076.  
The currency of Customer Experience has global value 
People value experience over material goods

Holidays are the most valued things in terms of how people spend their time and money, with some 39% of people in Asia Pacific saying they enjoy exploring other cultures overseas, according to research conducted by YouGov for the global Priority Pass...

1077.  
India's brands still providing good experiences during pandemic 
But there's still a lack of CX differentiation nationwide

According to Forrester's 'Customer Experience Index 2020', some 69% of customers had good experiences with Indian brands - with 10% even reporting having excellent experiences despite COVID-19. Even though the pandemic has led to a dip in consumer...

1078.  
Half of consumers are happy with digital payments 
And it's all thanks to the Covid-19 pandemic

Digital payment services and financial technology partnerships are reshaping the way in which consumers around the world send, spend and store their money, according to a research paper from 451 Research (part of S&P Global Market Intelligence)...

1079.  
Brands turn to contact centres to meet customer expectations 
Many are already embracing AI, chatbots, and social media

Consumers have raised their service expectations during the COVID-19 pandemic, and many enterprises are turning to contact center providers to keep customers coming back, according to a report from technology research and advisory firm Information...

1080.  
Half of service agents admit to botching customer service calls 
And outdated technologies are causing customer frustration

More than half of customer service agents say they botch how they record customer requests during service calls, with nearly 40% admitting they regularly fail to understand their customers' needs because they get distracted, according to research from...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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