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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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951.  
Recession marketing strategies reviewed
Thanks to the recession, consumers have become much more budget-conscious in their shopping behaviour, and are now expecting more from their relationships with brands. At the same time, according to a white paper from Mall Networks, brand marketers are...

952.  
Social media's role in customer engagement identified
There is a signficant correlation between consumer's online search behaviour and the influenced discovery of brands through social media channels, according to a study by GroupM Search and ComScore. The study, entitled 'The influenced: Social media...

953.  
How the best-in-class achieve 91% customer retention
A customer-centric shift in the market is forcing organisations to rethink customer engagement, and best-in-class companies are already outperforming the competition when it comes to using customer experience management (CEM) to boost customer...

954.  
Marketers to gain by cloning loyal customers
Knowing your customers is one of the first rules of marketing but, during a recession, it arguably even more important for marketers to know which potential customers best match the profiles of their existing loyal and profitable customers, according...

955.  
Digital consumer trends for marketers in 2010
While predicting the evolution of the internet and online consumer-related technologies over the next few years will always be guesswork at best, digital strategists from Last Exit believe that there are several trends that seem to be here to stay...

956.  
Online loyalty 'best with a personal discount'
Consumers on the internet are apparently embracing the idea of the personalisation of marketing offers, with 74% of internet users saying they want customer loyalty schemes that offer discounts based on their online browsing behaviour, according to a...

957.  
Social media marketing to grow in 2010
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by E-Consultancy and BigMouth Media. The report, entitled...

958.  
Online lead generation could revive retail sales
Marketing departments tend to be at their most creative during the run up to public holidays, with Christmas providing an unparalleled competitive challenge, according to Kevin Rice, managing director for Clash-Media in the UK, who suggests that...

959.  
Benefits of a customer engagement strategy
While customer engagement is not a 'cure-all' for a troubled economy, or even for today's rapid changes in the business environment, what it does offer is an opportunity to reap the benefits of greater predictability in customer relationships...

960.  
A new level of marketing subtlety: North or south?
Believe it or not, there appears to be a correlation between the direction a consumer takes to reach a store and how they perceive the store itself, according to research published in the December 2009 issue of the Journal of Marketing Research. Maps...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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