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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1001.  
What role can rewards play in customer relationships? 
Personalisation and recognition are key loyalty drivers

Customer loyalty is any brand's most precious resource, according to the 2021 Loyalty Barometer Report from Merkle, which examined how consumers feel about loyalty and rewards programs and where brands should pivot to accommodate fluctuations in...

1002.  
Digital-first approaches redefine the customer experience 
Digital integration offers a truly unified view of the customer

Consumers are more empowered and knowledgeable than ever before, and each customer expects the brand to anticipate their needs and securely deliver relevant content on the channel and device of their choice, according to Frost & Sullivan's thought...

1003.  
Brands still falling short on digital customer experiences 
Most consumers went 'more digital' thanks to pandemic

Over the past year, and thanks in general to the Covid-19 pandemic, consumer behaviours have continued to shift - and so have the ways in which brands interact with their customers, according to a customer experience and communications study from...

1004.  
Marketers advised to go on the offensive for loyalty now 
Post-pandemic customer loyalty is the next big prize

Businesses should go on the offensive now to implement personalization at scale, create innovative marketing approaches, and adopt differentiating technology and best-in-class security to deliver enhanced post-pandemic customer experiences, according...

1005.  
Marketers increased digital innovation due to pandemic 
Most struggle with partial views of customer behaviour

Almost half of UK eCommerce companies surveyed have increased their sales in the past year, with 65% of marketers having accelerated their digital and technology innovation more than they had planned to, due to the pandemic, according to a market...

1006.  
Consumers itching to spend as Covid restrictions lift 
How are Americans going to splash out this year?

Consumers are eager to shop, eat out and travel after a year of COVID-19 restrictions, according to research from global payments company Blackhawk Network. With an estimated US$1.7 trillion in excess savings during the pandemic1, and with the expanded...

1007.  
Gen Z is looking for new banking technologies 
Most bank traditionally but many want hi-tech

Despite being highly tech-aware and digitally savvy, Generation Z still lean heavily toward traditional financial services options, according to a report from card issuing platform provider Marqeta, highlighting the unique financial needs and concerns...

1008.  
B2B manufacturers face ever-tougher competition 
Time-to-market and AI are their main focus now

Almost all (99%) US manufacturing businesses feel pressure to get products to market faster than last year due to the current market situation, according to research from inRiver. The report, entitled'Driving digital commerce in manufacturing', was...

1009.  
Retail customer service expectations are still changing 
What they want is a 'stellar' digital customer experience

Kustomer, a provider of CRM for modern customer experiences, has Published a report on the shifting expectations of retail customer service, underscoring the need for continued investment in customer service and the importance of delivering consistent...

1010.  
Digital Experience stakes have never been higher 
Most consumers expect to increase digital habits

The COVID-19 pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare. This...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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