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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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1031.  
Brands not meeting needs of 'hyper-adoptive' consumers 
Only 12% of brands think they're good at personalization

Retail brands are openly acknowledging their ongoing struggle to meet the demands of 'hyperadoptive' (a rapid, simultaneous uptake of new behaviours) consumers, with 39% saying they are prioritizing customer-centric initiatives, such as improving...

1032.  
Study warns of gap between consumer 'wants' and SMEs 
Why do fewer than 1 in 3 Canadian SMEs trade online?

Visa's 'Digital Transformations of Small and Medium Size Businesses: The Future of Commerce' report has provided a timely look at the opportunities and challenges that Canadian SME owners face in an increasingly digital world, and explores ways they...

1033.  
Five technology trends set to redefine the enterprise 
Digital twins are at the top of the list

The convergence of enterprise technology trends will continue to profoundly transform all businesses and unlock potential for innovation, according to Deloitte's 'Tech Trends 2020' report which examines trends in digital technologies, human...

1034.  
What happens to marketing budgets during a pandemic? 
How an economic downturn will affect marketing spend

Many marketers plan an overall increase in marketing dollars being directed toward rebates, loyalty programs and product innovation to help reduce price promotion costs and add more value, according to a study by corporate-funded payments firm daVinci...

1035.  
Humanity is what's missing from your loyalty program 
Top priority now is to create human connections

Although discounts and free products remain the top reasons to join a loyalty/rewards program, engagement and recognition-focused elements are required to maintain and strengthen that connection, according to the '2020 Loyalty Barometer Report' from...

1036.  
Middle East: Mobile network speed is key to satisfaction 
Survey exposes customer churn, satisfaction & retention

Mobile network speed is the main factor that influences customers' satisfaction with their mobile services and their intention to churn in the Middle East, according to the 'Connected Consumer Survey 2019' customer satisfaction report, available from...

1037.  
CX leaders redouble customer feedback efforts 
Anticipating a sudden need to appear more human

What customer-centric organizations do well is bring the human back into the equation-to the business-and focus on meeting customer needs as the most important driver for achieving their goals. While every organization strives to be customer-centric...

1038.  
SMG enhances digital customer experience solution 
Starts collecting more unsolicited feedback

Service Management Group, a global customer, patient and employee experience management partner to more than 500 brands, has announced enhancements to its digital customer experience solution to help clients collect unsolicited feedback from both...

1039.  
Consumers making long-term switch to digital channels 
But 61% are disappointed by brands' online response

The COVID-19 pandemic has been driving some long-term changes in how US consumers choose to buy and interact with brands, and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a study...

1040.  
Brand loyalty programs are critical during a pandemic 
But what are customers' true reward expectations?

Almost all (97%) American adults now participate in loyalty programs and expect significant rewards from the brands they buy, according to a study from daVinci Payments that identified the top brands in loyalty among many other key customer loyalty...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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