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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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981.  
Half of marketers feel ill-prepared for the Holiday Season 
70% Worry about technical issues with online shopping systems

Although the sales season is highlighted by retailers as the biggest revenue driver of the year, 50% of marketers say they don't feel prepared for the holiday season and Black Friday. In fact, sales season pressure is already 'stressing out' 37% of...

982.  
Most retailers still don't live up to shoppers' expectations 
So how are they responding to ramped-up e-commerce?

According to the latest insights from ecommerce technology company Bold Commerce, 58% of leading retailers admit that they're not living up to consumers' expectations when it comes to bringing together digital and physical experiences. The company's...

983.  
Most consumers will defect after repeated miscommunications 
Consumers are having to chase their deliveries far too often

Research from delivery experience technology platform Sorted has found that 75% of consumers would stop using a retailer if they frequently messed up communication updates regarding their delivery. With customer expectations higher than ever, UK...

984.  
Consumers are no longer in the 'panic purchase' mindset 
Study notes shifts away from pre-pandemic behaviour

Sensibill, a customer data platform for the financial services industry, has published its Barcode Report on consumer spending related to panic-purchases (such as toilet paper and masks), using its customer spending data, and including SKU-level data...

985.  
Consumers want to help improve companies' CX 
But they don't believe the brands are listening

While a positive Customer Experience with brands is a primary driver in consumer buying decisions, CX over the past year did not improve or has become even worse, according to The Alida '2021 Global Trends Report: Customer Experience'. However...

986.  
Customer Experience is pivotal to business results 
CX leaders outperform CX laggards by ratio of 3-to-1

There are significant pay-offs - as well as penalties - associated with Customer Experience quality in today's marketplace, with widely loved brands with strong consumer feedback ratings enjoying an average shareholder return that was nearly 110 points...

987.  
Conversational AI can help build customer loyalty 
80% Would talk to a machine to avoid hold-time

Poor customer service is looking pervasive these days, according to a survey from AI-enabled customer contact center provider Replicant, which found that 91% of consumers had experienced poor customer service in the past six months, and one in three...

988.  
Generation Z loves credit perks but is wary of debt 
Most want cash back perks despite fear of debt

While the majority of Generation Z consumers are keen on credit card rewards (86% want cash back, 84% want rewards that don't expire, and 83% want bonus rewards in certain spending categories) a surprising 78% also admitted they are afraid of assuming...

989.  
Marketers' priorities don't match consumer expectations 
Several channels are being missed in the 'great overhaul'

Traditional marketing channels, including word of mouth, direct mail, and in-store signage, remain largely untapped by today's marketers, most of whom seem to be focused excessively on digital channels, according to a study by marketing and business...

990.  
Consumers say Customer Service is 'trying too hard' 
But it's not trying hard enough where it really matters

More than half (54%) of consumers want a company to solve their issues at first interaction, yet only one-third of businesses prioritize first-contact resolution. Instead, businesses have been prioritizing professionalism and friendliness (48%) in...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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