BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


1041.  
Why marketers need to focus on helping customers 
Help them do or feel something and you'll win their favour

Big data and analytics allow marketers to know their target audience better than ever. However, in a world of information overload, marketers must focus campaigns on actually helping customers accomplish their objectives, according to Gartner. The...

1042.  
CX transformation to drive digitalizing investment 
23% Of US$1.68 billion to be spent on CX in 2019

Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis "Impact of Digital Technologies in The Customer Journey" jointly drawn up with Atento. According to IDC data, 23%...

1043.  
Consumers ready to defect for a superior service 
A hybrid workforce is key to meeting expectations

Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service - underscoring the importance of providing exceptional service and the ultimate cost to those companies that fail -...

1044.  
Half of US consumers now buying 'disruptor' brands 
Using favourite brands for self-promotion

The IAB, the US trade association for the digital media and marketing industries, has released "Disrupting Brand Preference," a study that shows that disruptor brand shoppers comprise 48% of all US consumers. These consumers are younger than incumbent...

1045.  
CMOs are investing creatively in Customer Experiences 
Creative Experience is an evolution of Customer Experience

Digital agency Isobar has published its 'Creative Experience: the evolution of CX' study - a global survey of 1,000 CMOs and senior-level marketers on customer experience, revealing how CMOs are investing heavily in creativity to deliver better...

1046.  
How AI and IoT combined puts you ahead of the market 
Adoption increases as leaders seek out revenue growth

A survey of global business leaders has revealed the most significant predictor in realizing value from Internet of Things (IoT) initiatives across an organization is the heavy use of artificial intelligence. Fully 90% of survey respondents heavily...

1047.  
Many FFP members don't know how to redeem miles 
Lack of clarity causes customer dissatisfaction

Many airline loyalty programs are failing to deliver on their intended purpose because members do not understand how to redeem the awards they accumulate. In fact, according to the J.D. Power 'Airline Loyalty Program Satisfaction Study', nearly half...

1048.  
Three key steps to understanding Marketing Analytics 
Where should you spend your next marketing dollar?

With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note that most businesses haven't still figured out the best way to maximize their MROI (marketing return on investment), according to an...

1049.  
New Generation Z data poses a critical question 
What's your Plan Z?

Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost both talent and customers. As Generation Z (the generation of those born between 1997 and 2007) begins to enter the workforce and flex its...

1050.  
Millennials are driving the most retail growth 
More major purchases than other generations

The death of retail has been greatly exaggerated... as evidenced by TD Bank's 'Retail Experience Index' - a biannual survey that tracks consumers' purchasing habits, focusing on big-ticket items of US$500 or more. Spending is up and a surprising...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark