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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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941.  
Top 10% of customers account for 40% of sales
The top 10% of the average North American retail store's customers visit the store more than twice a week, spend more than US$39 per visit, and represent nearly 40% of the store's total sales, according to an analysis of over 2 million grocery shoppers...

942.  
Shoppers disappointed with Cyber Monday
Cyber Monday shoppers were less satisfied this year than they were at the same time last year, according to ForeSee Results' annual benchmark of satisfaction with online holiday shopping. The study collected responses from more than 350,000 people who...

943.  
Holiday bonuses don't build staff loyalty
Holiday cash bonuses are set to become a thing of the past, in the US at least, with the future of staff motivation and loyalty lying in performance-related incentives, according to employee rewards specialist, I Love Rewards. The company's research...

944.  
E-tail to take over from retail in 2020?
Retail stores in the UK have been warned by retail research firm Verdict that the internet will rule the retail world by 2020, and those without a strong web-based presence may face the dangerof being largely ignored by consumers. According to eBay's...

945.  
Mobile popularity behind new m-loyalty platform
Consumers' usage of mobile coupons is forecast to generate nearly US$6 billion globally in terms of retail redemption value by 2014, according to a recent report from Juniper Research. On the back of these findings, the 'Enterprise Mobility Solutions...

946.  
The four humours of B2B marketing (2.0, that is)
In today's B2B (business-to-business) marketing world, an over-emphasis on brand and creativity is no longer relevant, according to multichannel marketing firm CleverTouch, which reports that marketing budgets are now lagging behind reality. The...

947.  
The hidden side of Australia's loyalty cards
A new report by Professor Steve Worthington of Monash University and Josh Fear of The Australia Institute has observed 'the hidden side of loyalty cards' in Australia's competitive retail market. According to Worthington and Fear, the idea behind the...

948.  
Engagement seen as key to brand survival
Customer engagement, having been a rapidly growing hot topic in loyalty marketing circles for the past few years, has become the key to brand survival in the post-recession economy, according to a survey of marketing professionals at Alterian's recent...

949.  
RightNow urges more social customer experiences
Many large consumer brands are increasingly using social media technologies to provide customers with an exceptional experience, to listen to and respond to conversations on the social web, and to build branded communities to cultivate their own...

950.  
Customers may be engaged, but what about you?
The concept of 'enterprise engagement' - the idea of improving long-term financial results by aligning customers and employees both inside and outside the organisation - has proven to be critical to business success, according to the Enterprise...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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