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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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951.  
Customer centricity: Doing the right thing for the customer
The strategy of customer centricity is a well accepted method of winning customer satisfaction, loyalty and even increased profits, argues Stephen Hewett of consultancy Charteris. But where to begin? In most organisations, between 50% and 70% of...

952.  
Bank customer loyalty still tied to service
Many companies are struggling to weather the turbulent economy and global recession, with financial institutions finding themselves especially challenged in the current environment, according to a survey by relationship management firm Convergys. The...

953.  
More consumers defecting to private labels
Some 31 million British shoppers (73% of adult consumers) are opting for supermarkets' own-brand labels in a bid to save money on their weekly shopping, according to research from price comparison shopping service uSwitch.com. The proportion of...

954.  
Social web's customer loyalty impact turns viral
The consumer conversations taking place on the social web about poor customer experiences can negatively impact an organisations' bottom line and reputation, according to a survey commissioned by RightNow, investigating how Australian consumers want...

955.  
E-retailers investing more in web interactions
The recession is turning retail executive focus back toward e-commerce efficiency, with 61% of major online retailers investing increasing amounts in improved web commerce functionality, according to a research report by Aberdeen Group. The report...

956.  
Banks show new gains in customer engagement
Customer expectations of banks and credit unions have shifted away from the more traditional roles of industry leaders, guardians and protectors of customer finances, and banks are catching up quickly in terms of overall customer engagement, according...

957.  
Channel choice starts 'customer loyalty chain'
While companies are faced with an increasing range of channels through which they can communicate, there is an increasing expectation among consumers that they should have the final say when it comes to which communication channels they use, according...

958.  
Most successful businesses focus on the Total Experience 
But only 60% have a cohesive customer interaction strategy

The most successful businesses are the ones that recognize the fact that customer-centricity involves an interconnection between Customer, Employee, User, and Multi-experience, according to an online market research survey conducted for Avaya by IDG...

959.  
Only 40% of companies think they're good at personalisation 
Can technology help us respond better to customer needs?

Organizations that create truly personalized experiences for their customers are more likely to be successful, according to research from NTT DATA and Oxford Economics. Yet despite this finding, very few of the executives surveyed said they are...

960.  
Consumers are making brands earn their loyalty again 
Is the definition of loyalty changing in the consumer's mind?

Amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data, brands are having to work ever-harder to earn loyalty that drives positive business outcomes, according to the annual 'State of Brand Loyalty' survey...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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