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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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69/165 pages

681.  
How to unlock the power of your customer data
One of the main goals of marketing is to relate to your audience. Without understanding who your customers are and what makes them tick, it's difficult to communicate in a way that is both effective and engaging, according to John Woodrow of RightSize...

682.  
Who should travel brands target this summer?
Today's traveller has evolved, their expectations have changed, they are more demanding, more aware, driven by technology. There is no simple way for loyalty marketers to pinpoint customers anymore, so a personalised approach is paramount, according to...

683.  
5 Ways to Connect Loyalty to Business Results
Finding, keeping and growing the value of customers is the job of marketing, if you listen to Phil Kotler, a distinguished marketing professor and author of over 55 books on the subject. The emphasis on demand generation among marketers these days...

684.  
Personalisation poses tricky 'data vs value' questions
Consumers are ever-more brand-savvy and they increasingly want to be 'appealed to' on a true one-to-one level, according to Katharine Hulls, VP marketing for Celebrus Technologies, and Ruth Gordon, director of digital marketing for Teradata. And this...

685.  
Programmatic Advertising: Getting it right first time
Programmatic buying is a powerful force in online advertising and, as brands increasingly invest in digital ads, the programmatic purchasing of digital display is only going to rise, according to Intelligent Optimisations, which has identified several...

686.  
Primer explains the business case for CRM
Big data can play a key role in CRM's success by helping marketers to maximise customer engagement and profitability but, as earlier CRM failures have shown, the focus needs to be on the business need for actionable analysis rather than on software...

687.  
Consumer Trust: Hard to Gain, Easy to Lose
It is hard to over-estimate the importance of trust between consumers and brands, and how this impacts buying habits. Consumers tend to favour brands that they can relate to, that understand their requirements, and - perhaps most importantly - that...

688.  
How to Plan your Customer Data Capture Strategy
A data capture strategy sets out how you collect and manage information about your customers, clients and prospects. But a really good data capture strategy will deliver high quality customer data, allowing you to better understand your customers and...

689.  
Why you can't afford to overlook the Millennial Mum
This year may be the tipping point year for millennials. In fact, it has been suggested that this year, millennials are set to become the largest social demographic in the world, overtaking baby boomers and becoming a highly important segment for...

690.  
How luxury brands can build deeper relationships
For the luxury sector, more than others, providing experiences that meet customer expectations is critical if brands are going to build loyalty and long-term relationships successfully, according to Joanne Varey, managing director for promotional...

69/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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