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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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74/165 pages

731.  
What makes Millennials open their purses?
The everyday shopping behaviour of millennial consumers relies more heavily on print than you might expect, according to the sixth annual 'RedPlum Purse String Survey' from Valassis, which aimed to identify the best ways for marketers to reach their...

732.  
Small businesses find loyalty in satisfaction
Staying small is a big priority for Canadian small business owners (SBOs), who value the factors that differentiate them from large companies in a country with a burgeoning appetite for shopping small, according to research from American Express. But...

733.  
B2B just can't compete with B2C experiences
While smartphone usage, social media and the consumerisation of IT are driving up business-to-business (B2B) customer expectations, half of B2B organisations surveyed feel it is difficult to provide intuitive and user-friendly interfaces, according to...

734.  
Customers are 'multi-screen'. Are you?
One quarter of marketing professionals said they have yet to deliver coordinated campaigns across multiple screens - such as the customer's desktop or laptop computer, smartphone, and tablet - at the same time, according to research conducted by...

735.  
Trends and predictions for loyalty in 2014
Brands now need to focus more on the core customer experience before investing in conventional loyalty reward programmes, according to CRM and customer engagement agency Underwired, which here offers up 2014's key trends and forecasts for customer...

736.  
The trends that will make retail tick in 2014
Retailers are going to have to offer a richer and more personal shopping experience - both online and on the high street - if they are going to increase sales during the coming year, according to a global retail trends and forecasts report from...

737.  
Affiliate marketing spend reaches record high
UK businesses spent £1 billion on affiliate marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012, according to the second annual Online Performance Marketing study conducted by PwC for the Internet...

738.  
What's the key to personalised communication?
Big data is perhaps the buzz-phrase of the year, but what does it actually mean and, even more importantly, how can companies cut through all the noise and understand their customers? Here, Helen McCall, account director for engagement agency Tangent...

739.  
How do you reach the 7 kinds of mobile consumer?
There are seven distinct types of mobile consumer, ranging from those who rarely put their device down to those who barely pick it up, according to a report from Experian Marketing Services, examining the attitudes and shopping behaviours of today's...

740.  
Real-time marketing boosts conversions by 26%
Businesses have started to see some impressive results from responsive, real-time marketing efforts, yet many are still struggling to implement them effectively, according to an independent survey published in the Real-Time Marketing Report by Monetate...

74/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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