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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
Knowing The Customer
Marketing Know-How
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68/165 pages

671.  
How to Plan your Customer Data Capture Strategy
A data capture strategy sets out how you collect and manage information about your customers, clients and prospects. But a really good data capture strategy will deliver high quality customer data, allowing you to better understand your customers and...

672.  
Why you can't afford to overlook the Millennial Mum
This year may be the tipping point year for millennials. In fact, it has been suggested that this year, millennials are set to become the largest social demographic in the world, overtaking baby boomers and becoming a highly important segment for...

673.  
How luxury brands can build deeper relationships
For the luxury sector, more than others, providing experiences that meet customer expectations is critical if brands are going to build loyalty and long-term relationships successfully, according to Joanne Varey, managing director for promotional...

674.  
What do customers really think about loyalty?
There is a growing sense of importance surrounding consumers' demand for quick, easy and personalised service when marketers and brands are trying to earn their trust, according to a study of more than 18,000 consumers in nine countries, published by...

675.  
Associates are the key to Supermarket Loyalty
The Retail Feedback Group (RFG) has released the 2015 U.S. Supermarket Experience Study. The research, now in its eighth year, found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.44 on a...

676.  
Alliance Data unveils MyLoyalty App
Alliance Data Systems' card services business has launched a retailer-branded mobile MyLoyalty App, which is customized for each brand and provides customers with the ability to apply, shop, earn and connect with their favourite brands. Retailers and...

677.  
Mobile apps focus on long-term value and loyalty
According to a survey commissioned by FollowAnalytics and Gigaom Research, and performed by Survata Research Partners, 64% of the 450 mobile marketers surveyed across enterprise brands said that their top priority for mobile apps is to enhance the...

678.  
What are the best omni-channel retail strategies? 
Personalised, seamlessly consistent messaging is key

Boosting efforts to personalize interactions across channels and prioritizing cross-channel information consistency - these are two key strategies that most leading retailers are embracing to enrich their omni-channel customer engagement initiatives...

679.  
What links customer lifetime value, loyalty, and profitability? 
We know that, in theory, building customer loyalty increases profits. But how can we measure how effective it is in reality?

How can we predict the effect an investment in loyalty will have on the future of the business? While no method can ever be perfect, measuring loyalty's effect on Customer Lifetime Value (CLV) is one of the best - and most accurate - ways, particularly...

680.  
US loyalty schemes reach 3.8 billion members 
Only 15% growth, down from 26% in 2015

U.S. consumers hold 3.8 billion memberships in customer loyalty programs, according to the 2017 COLLOQUY Loyalty Census, featuring for the first time COLLOQUY's traditional audit coupled with consumer survey research. The 3.8 billion tabulation shows...

68/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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