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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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78/165 pages

771.  
Customer criticism can drive brand advocacy
Nearly half of marketers surveyed believe that the benefits of social media are overshadowed by the associated threats, and their fear of customer criticism is slowing the adoption of social and mobile channels for customer engagement, according to...

772.  
'Showroomers' participate actively in loyalty schemes
So-called 'Showroomers' exhibit more loyal behaviour than non-showroomers, making them an ideal target consumer group for retailers, according to a recent study from loyalty management firm Aimia. Retail 'showrooming behaviour', whereby consumers...

773.  
Email timing is critical to marketing success
The effects on both engagement and revenue of controlling exactly when marketing emails reach the consumer's inbox has been highlighted by research from email service provider StrongMail, which has surveyed the email delivery performance capabilities...

774.  
Marketers leaving mobile out in the cold
While 41% of contact centre operators believe that the telephone is the easiest channel for their customers to use, only 20% are investing in mobile apps, and only 17% already have their own mobile customer service app, according to Richard McCrossan...

775.  
Which categories does social media drive best?
Video games (and gaming systems), baby toys, and mobile phones are the three product categories in which social media has the biggest influence among prospective buyers, according to a global study into shopping behaviour by brand activation agency...

776.  
Loyalty World USA brought 'big data' home
What do Lady Gaga, the Oakland A's, and Big Data have to do with each other? Simply put, each of them played a noteworthy role at the recent Loyalty World USA conference organised by Terrapinn in Las Vegas, according to Marketing Factbook's US...

777.  
Reward redemptions up but Black Friday down
This 'Black Friday' (23rd November 2012) - traditionally the prime holiday shopping day in the US marking the start of the Christmas shopping season - nearly half of rewards card holders are not planning to hit stores or online retailers, according to...

778.  
Many UK consumers still loyal to banks
Despite the recent scandals and troubles that have engulfed the UK's financial sector, millions of customers say they still feel loyalty toward their bank, according to research among 2,000 consumers by Plastic Card Services (PCS). One out of five...

779.  
Digital metrics & personalisation: What's next?
Digital Measurement and Analytics at the enterprise level is maturing rapidly. In the past year alone, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting...

780.  
Consumers will pay 5% more for a better experience
Customer Experience is now a key driver of revenue growth in Europe, providing an effective medium for brand differentiation in a globalised economy where products and services are increasingly commoditised, according to a study by Oracle. The research...

78/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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