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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Loyalty
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Marketing Know-How
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75/165 pages

741.  
Digital marketing at risk of 'offer anarchy'
Marketers risk alienating too many customers too quickly if they don't show more restraint with their digital communications, according to a white paper by global loyalty management firm Aimia. The paper, entitled 'The Four Futures', showed that out of...

742.  
Mobile is building loyalty rather than sales
As the mobile channel continues to change the way consumers interact with their favourite brands and retailers, ecommerce experts are finding that the biggest return on mobile today is from increased customer loyalty and personalisation, rather than...

743.  
Back to mobile marketing basics
There is no absolutely right way to successfully gain access to customers through their mobile devices, according to Sarah Hollins, head of marketing operations for Beyond Analysis, who here explains how and why so many companies are getting the very...

744.  
Airlines have one chance left for loyalty
Airline loyalty programmes are lacking any real differentiation. Instead of encouraging true loyalty to the airline, they are simply engraining in their best customers a points-earning habit that also encompasses all their competitors, according to a...

745.  
Cross-channel optimization: Do, or Die?
Many companies are now recognizing that, in a world of mobile devices and increasingly sophisticated online services, providing an excellent customer experience requires a different approach - above and beyond the simple management of website...

746.  
M-coupons may be inevitable for digital marketers
Marketers are increasingly seeing the mobile channel as a necessary extension of digital marketing, with online and mobile campaigns increasingly being run together. But the real successes of tomorrow will lie where companies help their customers in...

747.  
What makes Millennials open their purses?
The everyday shopping behaviour of millennial consumers relies more heavily on print than you might expect, according to the sixth annual 'RedPlum Purse String Survey' from Valassis, which aimed to identify the best ways for marketers to reach their...

748.  
Small businesses find loyalty in satisfaction
Staying small is a big priority for Canadian small business owners (SBOs), who value the factors that differentiate them from large companies in a country with a burgeoning appetite for shopping small, according to research from American Express. But...

749.  
B2B just can't compete with B2C experiences
While smartphone usage, social media and the consumerisation of IT are driving up business-to-business (B2B) customer expectations, half of B2B organisations surveyed feel it is difficult to provide intuitive and user-friendly interfaces, according to...

750.  
Customers are 'multi-screen'. Are you?
One quarter of marketing professionals said they have yet to deliver coordinated campaigns across multiple screens - such as the customer's desktop or laptop computer, smartphone, and tablet - at the same time, according to research conducted by...

75/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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