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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1421.  
CRM is still failing - and here's how to fix it
Customer service is something that can make or break a firm. What is surprising, then, is that quite often the sales and support staff still can't respond effectively to customer demands even with a customer relationship management (CRM) system in...

1422.  
Marketers battle against fragmented channels
Multichannel marketing is a high priority in large organisations but there are still a number of major barriers - such as channel fragmentation - to achieving it, according to communications software firm Pitney Bowes Software. The 'Disconnected...

1423.  
Consumers wary of social brand engagement
While Australian consumers visited Facebook more than 6 billion times in 2011 - an average of 1.6 visits per day per person - many consumers are still wary of brand engagement via social media platforms, according to a study by Experian Marketing...

1424.  
Email segmentation & testing increases ROI
Marketers carrying out basic segmentation and testing are significantly more likely to be getting a high level of return on investment (ROI) from their email marketing campaigns than those who do not do so, according to research by Econsultancy and...

1425.  
Staff rewards set to focus on the individual
Most businesses are now putting much greater emphasis on the concept of individualisation in their employee motivation and reward programmes, according to research from the Incentive Research Foundation (IRF). The foundation's latest executive briefing...

1426.  
Study reveals keys to traveller engagement
Today's proliferation of marketing channels presents new opportunities and challenges for hotel marketers, along with a need to better understand how different channels can deepen customer relationships and drive revenue most effectively, according to...

1427.  
Winning the Chinese car buyer's heart
Following a disappointing year of ONLY 3.5% growth in the world's car market, TNS has published a study that aims to help international automotive brands gain a stronger foothold in the fast-growth markets of the East - particularly in China. The...

1428.  
Who topped the 2012 US loyalty ratings?
Only seven US companies have earned 'very strong' loyalty ratings while 37 companies earned 'very weak' loyalty ratings, according to the '2012 Temkin Loyalty Ratings' report by Temkin Group, which rated 10,000 consumers' loyalty toward 206 large...

1429.  
Mind the multi-channel marketing gap
Marketers are struggling to respond to the challenges of 'big data' as new digital channels gather pace, according to Richard Kellett, director of marketing for SAS in the UK and Ireland, who explains here how marketers can close the 'multi-channel...

1430.  
Shoppers prefer miles to any other rewards
Loyalty programmes competing for the attention of online shoppers should be focusing on miles and cut back on offers like free shipping when developing programmes, according to an analysis of online shopping behaviour conducted by mobile shopping and...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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