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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1481.  
Brand vulnerabilities found in post-purchase experiences
A new consumer survey report, entitled 'Connected Consumers and The Most Personal Brand Experience', has identified several specific areas in which consumer brand loyalty and satisfaction are most vulnerable following purchase. Based on a survey of...

1482.  
Retail loyalty schemes must embrace technology and savings
Retailers eager to capture the lucrative Millennial market should deploy loyalty programmes that prominently feature mobile technology, embrace the value of peer recommendations and are dedicated to helping Millennials save money on everyday expenses...

1483.  
Consumers making more decisions out-of-store
From cars to credit cards, toothpaste to tablets, flights to fish fingers, seven in 10 UK shoppers now research products before buying them. New data from Connected Life and TNS/Kantar highlights the challenge facing traditional retailers as consumers...

1484.  
Risks and Rewards: Reserve and Collect
Reserve and collect is the latest offering in the now complex, omni-channel retail model, with recent research showing that 63% of retailers currently offer the service. But retailers need to carefully consider the risks and rewards: will the...

1485.  
How to turn loyalty marketing mistakes into profit
2015 was a year of hard lessons for brands and marketers who sought new ways to earn and keep their customers' loyalty, according to loyalty and marketing agency Customer Communications Group (CCG), which here suggests ten ways to turn loyalty...

1486.  
What's next for marketers in 2016?
The coming year is set to be an extension of a digital evolution that's been going on for 2-3 years, with the key focus being marketers trying to develop customer experience strategies, according to Clint Poole, VP of Marketing for Lionbridge. Don't...

1487.  
Stores lag behind websites for personalisation
The physical retail store is falling far short of meeting consumer expectations for personalisation, according to a retail market report by omnichannel retail software provider iVend Retail, which provides new insights into ways in which retailers can...

1488.  
Technology & data are keys to hotel guest loyalty
Technology and data hold the key to elusive guest loyalty and fuel competitive edge for hotels, according to a study commissioned by Sabre Hospitality Solutions which found that guests are increasingly willing to share honest personal data in exchange...

1489.  
2016 Hails the new Age Of The Customer
2016 will prove to be the most consequential year for companies adapting to digitally savvy, empowered customers, according to research from Forrester which identified the top ten critical success factors that will determine if companies thrive or fail...

1490.  
How to build a lean, mean marketing machine
The pace of change in consumer trends is so rapid that it can be a full-time job for marketers to keep up. However, as the industry becomes increasingly competitive, it is essential that marketers respond to shifting trends and consumer demands -...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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