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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1511.  
Social Logins help marketers avoid mis-targeting
There is an ever-increasing necessity for marketers to understand consumers and avoid the damaging effects of mistargeted content, according to consumer research in the UK, France and Germany by Customer Identity Management firm Janrain. The research...

1512.  
Bad customer experiences risk huge retail losses
It may seem counterintuitive, but retailers should welcome the irate shopper who vents their frustration in an animated scene on the sales floor - because it's the mistreated customer who walks out the door in a silent huff who places the most revenue...

1513.  
Mobile marketers shouldn't worry about opt-outs
Mobile marketers are poised for greater success if they focus their messaging strategies on the 15%-20% of customers who are already engaged, valuable, active and eager for repeat business, rather than throttling push notifications over concerns that...

1514.  
Next-gen technologies enable the Single Customer View
Attend any major marketing conference and you'll hear marketers across the audience and onstage talking about the Single Customer View (SCV). But the notion of a SCV is not at all new - financial services has operated on this foundational philosophy...

1515.  
Engagement, retention & advocacy rule the roost
Move over, sales leads: customer engagement, retention and advocacy are the new critical contributors impacting revenue, according to benchmark research from Influitive and Demand Metric which has identified five major trends that are set to govern the...

1516.  
Linking data cited as biggest marketing challenge
Digital marketers are facing an on-going battle getting to grips with the huge amounts of data they have to work with, according to an annual global study by Experian Marketing Services. The biggest hurdles and key priorities for marketers this year...

1517.  
Email is vital to Indian retail marketing, study finds
More than 85% of India's retail marketers cited email as being an important channel in their overall marketing mix, with email marketing continuing to be placed in the top three online marketing channels, according to a joint survey by Octane Marketing...

1518.  
Big Data is broken - until you see its value
When it comes to 'Big Data' one size definitely does not fit all. There's a right and a wrong way to do data analytics, according to Laurence Armiger from Zizo, who here explains why the term 'Big Data' is so over-used and vague that it has become...

1519.  
How consumer-generated content adjusts behaviours
Buyers who research-online-and-buy-offline (known as 'ROBO' behaviour) represent a significant marketing opportunity for most retailers, according to 'The Conversation Index Volume 9' from online shopping network Bazaarvoice. The study found that 54%...

1520.  
Travel brands 'overwhelming' with irrelevant messages
Consumers are growing increasingly frustrated with the amount of untargeted marketing offers sent by airlines and travel providers, according to a Boxever survey of more than 500 travellers. For 55% of consumers and 58% of business travellers, three...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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