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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1501.  
Customer engagement technologies must drive loyalty
Customer engagement is the new front line in the customer communications battle, according to the 'Customer Engagement Technologies State of the Market 2015' study from InfoTrends, which has observed a number of solution vendors already adapting to the...

1502.  
Promotions are still vital to brand sentiment
With more than half (55%) of consumers citing loyalty rewards as a key decision making factor when it comes to choosing a brand or provider, it is more important than ever that brands take time to plan their promotional campaigns and ensure consistent...

1503.  
Three sporting KPIs that will improve your marketing
There have been a number of major athletic events over the past few months: the Women's World Cup, the US Open, the British Open and others. The lovely weather in the Northern Hemisphere brings the athlete out in many of us. Even the casual athlete is...

1504.  
Retailers missing valuable insights from customer data
The role of records and information managers is at a crossroads as the function struggles to prove itself relevant in customer-focused industries such as retail, according to a study from Iron Mountain. Only one in three retail businesses have a...

1505.  
Retailers could benefit by embracing mobile apps
News that the UK omni-channel retailer Argos has generated £1bn of m-commerce revenue in a year should act as warning for other retail brands that fail to utilise the power of the mobile channel, according to Simon Howship, managing director of mobile...

1506.  
E-retail survey reveals new directions and strategies
More than a third (37%) of US and UK retailers and branded manufacturers have annual revenue of US$15 million or more exclusively in online sales, and approximately 40% of their total annual revenue from all sales exceeds US$29 million, and 74% also...

1507.  
UK firms still missing the Sales-Marketing link
Despite the clear benefits of aligning sales and marketing teams, two-fifths of British companies have yet to align their sales goals with their marketing activities, according to research conducted by specialist recruiter Randstad Sales, Marketing and...

1508.  
Hilton spots a whole new segment of travellers
A survey for Hilton Worldwide's global brand Hampton by Hilton has identified a new type of traveller that has been defined as the 'Seekender', which regularly takes advantage of weekends to spontaneously enjoy new experiences, with travel being at the...

1509.  
Consumers favour discounts and fuel-saver rewards
More than half (54%) of American consumers belong to loyalty programmes that enable them to save on the cost of fuel, and rank these programmes first for membership and activity over credit card cashback rewards, coupons, discounts, airline miles...

1510.  
How do leading retailers do it, year after year?
It's amazing to see the contrasts of successful companies and the strategies they employed, ranging from the early victors of marketing history through to the mega-corporations and retail giants of today. But how do these captains of industry and P.T...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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