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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1441.  
Offline WoM most influential among parents
British parents spend an average of 14 hours a week of their personal time on the internet, six hours of which are on social networking sites such as Facebook or Twitter - but all that social networking is not having a significant impact on purchasing...

1442.  
Seven best practices of social media marketing
The explosion of Web 2.0 has undoubtedly transformed social CRM strategies, according to Simon Robinson, senior marketing and alliances director for Responsys, who offers seven best practices for social media marketing in a fast-paced world of...

1443.  
60% Save on their groceries with a loyalty card
Discount hunters have been systematically reshaping the grocery shopping experience over the past few years, with 63% of shoppers saying they have changed their shopping habits in favour of value-seeking during the past six months alone, according to a...

1444.  
Shoppers de-sensitized by festive discounts
As the 2012 festive shopping season approaches, despite a wealth of retail offers and discounts having initially generated more custom, they won't provide a sustainable means for growth or customer loyalty into the new year, according to research by...

1445.  
Less 'customer effort' means less churn
Retailers now need to radically rethink their plans to gain and increase customer loyalty, particularly with competitors selling similar products being a click of the mouse or a tap of the tablet away, according to Keith Pearce, vice president of...

1446.  
Marketers lose track of mobile user behaviour
Despite the increasing importance of mobile devices for both traffic and sales, fewer than half of businesses (41%) are able to accurately measure the behavioral differences between mobile and desktop visitors, according to research from Econsultancy...

1447.  
UK companies embrace Content Marketing
The United Kingdom has become a world leader in the field of 'content marketing', with this technique attracting increasing percentages of marketing budgets nationwide, according to a report by the Content Marketing Institute (CMI) and the Direct...

1448.  
Five key brand citizenship trends for 2014
There are five key transformational trends that businesses will need to embrace without delay if they want to be brand-leaders, according to research from strategic brand and planning consultancy Onesixtyfourth. Findings from the CultureQ research...

1449.  
Is your loyalty scheme a brand selector?
When considering why consumers actively choose one brand above another, some would say it's because of a product they love, or perhaps exceptional customer service, or that the brand is ingrained in their mind through some other positive association...

1450.  
Non-profits threatened by Bad Big Data
Limited time, skills and a lack of integration could leave not-for-profit organisations (NFPs) trailing behind in the Big Data rush compared to their profit-making counterparts in industry, according to a study published by Advanced Business Solutions...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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