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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1391.  
Marketers lack comprehensive social strategies
A recent YouGov study which focused on UK marketers' social media practices found that more than half (64%) are currently using some form of social media to promote their companies, while only 22% are yet using social media to gather sales lead data...

1392.  
Study confirms social media sales link
Recent research by LoyaltyOne and two leading North American academic institutions has offered further proof that social media interactions between customers and brands drives both immediate and long-term sales increases. The study by LoyaltyOne...

1393.  
Who made the 2012 loyalty leaders list?
Out of 598 brands in 83 categories, it was Apple, Amazon, Samsung, YouTube, and Twitter that topped the 'Top 100 Loyalty Leaders List' survey for 2012, conducted by New York-based customer loyalty research firm Brand Keys. In total, 21 new brands...

1394.  
How Social can make Service a differentiator
Social media is turning customer service into a critical differentiator that not only improves customer retention but also builds loyalty, according to Richard McCrossan, strategic business director for Genesys, who here explains why companies must...

1395.  
Digital Analytics: Time for new methods?
Surprisingly little actual analysis seems to get done in the world of Web Analytics. A huge library of common statistical methods exists for analysing data: from simple methods like correlation to more complex methods like linear and non-linear...

1396.  
Youngsters turning to social media for service
While most shoppers prefer customer service and support by email (49%) or telephone (43%), younger shoppers are most likely to turn to social channels, with 46% of under-25s and 33% of 25-33 year-olds using social media to air grievances with brands...

1397.  
Brands' e-behaviour may create Brand Blockers
Well-intentioned marketers are at risk of inadvertently converting potential customers into 'brand blockers' as a result of irritating online behaviour, according to recent global research into the effectiveness of social media marketing, commissioned...

1398.  
Consumers hostile to social brand messaging
The majority of consumers view social media as a 'no-go zone' for brands and companies with 82% rejecting the idea of the social web sites they use being invaded by advertising or commercial messaging, survey by database marketing firm GI Insight...

1399.  
Typical incentive/reward schemes deconstructed
Incentive programmes are increasingly incorporating state-of-the-art tools and techniques such as social media, community service, and gaming as a way of attracting and maintaining consumer interest, according to the Incentive Research Foundation's...

1400.  
The retail experience is king this Christmas
Brands providing a poor customer experience will face a tough holiday shopping season this year, with a survey from Emailvision and YouGov finding that the consumer's shopping experience both online and in-store will make all the difference to where...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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