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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1381.  
The retail experience is king this Christmas
Brands providing a poor customer experience will face a tough holiday shopping season this year, with a survey from Emailvision and YouGov finding that the consumer's shopping experience both online and in-store will make all the difference to where...

1382.  
What defines a 'Savvy Marketer' these days?
How do you know that what you are doing as a B2B marketer is right, that your long-term marketing strategy is going to work, and that you're getting the right marketing ROI? In short, asks Bob Dearsley, chief executive for The B2B Marketing Laboratory...

1383.  
E-retail's future hangs on better insights
In the face of growing multi-channel competition, the future prosperity of e-retailers depends on customer relevance and not necessarily pricing, according to a survey of 14,000 members of the UK's Consumers' Association. The survey found that that...

1384.  
Online video ads gain consumer attention
In the space of only three months there has been a huge growth (56%) in the amount of time spent by consumers watching online video advertising, according to the Q3/2012 Media Barometer study by display marketing firm Adform. The company's quarterly...

1385.  
Online customer experience trends for 2013
There are ten key trends and technologies that are likely to help organisations of all sizes optimise their web-enabled customer journeys during 2013 and beyond, according to contact centre and unified communications systems integrator Sabio...

1386.  
Mobile CRM is critical to a full customer view
With more people going mobile as both consumers and workers, there is more reason than ever for companies to upgrade their CRM systems to enable remote access. But while recent research shows that many businesses are doing this, it also shows that more...

1387.  
UK marketers waste £2.5bn every year
UK marketers are wasting billions of pounds by relying on gut instinct and guesswork rather than data and rational decision-making, according to a survey of 459 marketers by marketing software firm MarketingQED. According to the industry's own...

1388.  
New year's resolutions for great customer service
When it comes to improving customer service to help increase customer satisfaction and loyalty, there are several key trends that are likely to shape the near future, according to the top nine list of New Year's resolutions from Richard McCrossan...

1389.  
Customer experience metrics still poor
Although large companies are increasingly using customer experience (CX) metrics to help manage and improve their customer experience management programmes, the overall effectiveness of these measurement strategies is worryingly low, according to an...

1390.  
Loyalty beats price for most online shoppers
More than half of all of online shoppers in the UK (57%) say they prefer to shop from a handful of favourite websites rather than shopping around for the best price, according to research from e-commerce and digital marketing solutions provider...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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