BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


1421.  
CRM is still failing - and here's how to fix it
Customer service is something that can make or break a firm. What is surprising, then, is that quite often the sales and support staff still can't respond effectively to customer demands even with a customer relationship management (CRM) system in...

1422.  
Marketers battle against fragmented channels
Multichannel marketing is a high priority in large organisations but there are still a number of major barriers - such as channel fragmentation - to achieving it, according to communications software firm Pitney Bowes Software. The 'Disconnected...

1423.  
Consumers wary of social brand engagement
While Australian consumers visited Facebook more than 6 billion times in 2011 - an average of 1.6 visits per day per person - many consumers are still wary of brand engagement via social media platforms, according to a study by Experian Marketing...

1424.  
Email segmentation & testing increases ROI
Marketers carrying out basic segmentation and testing are significantly more likely to be getting a high level of return on investment (ROI) from their email marketing campaigns than those who do not do so, according to research by Econsultancy and...

1425.  
Staff rewards set to focus on the individual
Most businesses are now putting much greater emphasis on the concept of individualisation in their employee motivation and reward programmes, according to research from the Incentive Research Foundation (IRF). The foundation's latest executive briefing...

1426.  
Study reveals keys to traveller engagement
Today's proliferation of marketing channels presents new opportunities and challenges for hotel marketers, along with a need to better understand how different channels can deepen customer relationships and drive revenue most effectively, according to...

1427.  
Winning the Chinese car buyer's heart
Following a disappointing year of ONLY 3.5% growth in the world's car market, TNS has published a study that aims to help international automotive brands gain a stronger foothold in the fast-growth markets of the East - particularly in China. The...

1428.  
Who topped the 2012 US loyalty ratings?
Only seven US companies have earned 'very strong' loyalty ratings while 37 companies earned 'very weak' loyalty ratings, according to the '2012 Temkin Loyalty Ratings' report by Temkin Group, which rated 10,000 consumers' loyalty toward 206 large...

1429.  
Mind the multi-channel marketing gap
Marketers are struggling to respond to the challenges of 'big data' as new digital channels gather pace, according to Richard Kellett, director of marketing for SAS in the UK and Ireland, who explains here how marketers can close the 'multi-channel...

1430.  
Shoppers prefer miles to any other rewards
Loyalty programmes competing for the attention of online shoppers should be focusing on miles and cut back on offers like free shipping when developing programmes, according to an analysis of online shopping behaviour conducted by mobile shopping and...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark