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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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1021.  
Consumer behaviours drive focus on Customer Experience 
Experience-driven businesses out-perform peers in profit growth

A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a report from Accenture. The report, titled "The Business of Experience" and led by...

1022.  
Five key retail industry predictions for 2021 
And they're not all about Covid-19, either

Bluedot, a company which provides location technology for mobile apps has researched and published five key retail industry trends and predictions expected to emerge in 2021. These key trends and predictions for 2021 include: 1. Retailers will augment...

1023.  
The Passion Score: A game-changing behavioural metric 
The Passion Score is a refined indicator of Purchase Intent

Market dynamics are shifting fast and furiously to mobile shopping, increasingly challenging brands to get ahead of the ever-changing consumer, according to Bill Bloom, CEO and Founder of FastFocus, who here explains the basis and benefits of a useful...

1024.  
CPG purchases up 19% in 2020 thanks to pandemic 
Most consumers have tried new brands or categories

As consumers hunkered down at home during most of 2020, their spending on consumer packaged goods grew by an average of 19% compared to 2019, according to data from CPG advertising effectiveness firm NCSolutions. The COVID-19 pandemic caused a...

1025.  
Extra-small and private label CPG gains market share 
Channel and category shifts accelerated consumer transition

Small and extra-small CPG manufacturers' and retailers' own brands gained US market share over larger players during 2020, according to research from IRI. In fact, of the CPG industry's US$933 billion of total US sales in measured channels in 2020...

1026.  
How can brands and retailers appeal to both genders? 
Study uncovers women's and men's shopping habits

The shopping behaviours of women and men are more alike than ever before, according to study by daVinci Payments which examined how each gender makes purchase decisions, what incentives prompt them to buy, and what drives their brand loyalty. Perhaps...

1027.  
Online business readies itself for the 'cookieless world' to come 
No third-party cookies... Rethink your media, data and identity

The demise of the third-party cookie is forcing many marketers to completely rethink their ideas about media, data, and identity, according to the 2021 Customer Engagement Report from customer experience management company Merkle. The report explores...

1028.  
Pandemic reshapes contact centres and customer service 
Customers are getting increasingly frustrated

The challenges currently facing customer service centres are resulting in increased consumer frustration and missed opportunities for brands to build trust and loyalty, according to customer service automation provider Uniphore. At the same time, the...

1029.  
A great Customer Experience is key to business success 
Customers are even more demanding now

Despite 2020 being a year of far-reaching and rapid transformation in how people live, collaborate, and connect, the global Zendesk Customer Experience Trends Report 2021 shows the customer experience is increasingly crucial to business success, and...

1030.  
Marketers increased digital innovation due to pandemic 
Most struggle with partial views of customer behaviour

Almost half of UK eCommerce companies surveyed have increased their sales in the past year, with 65% of marketers having accelerated their digital and technology innovation more than they had planned to, due to the pandemic, according to a market...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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