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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1111.  
Back-to-school shoppers still prefer retail stores 
But greater personalisation would yield higher sales

Consumers in the US want more a better shopping experience by means of personalised offers based on their demographics and past purchases, and they are willing to reward retailers who succeed with greater spending, according to a Back-to-School season...

1112.  
Holiday-themed marketing emails generate more sales 
They get lower open rates but greater conversions

Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 % lower open rates, indicating the importance of message theme, type of offer and time of deployment when it comes...

1113.  
What are consumers becoming, and where's retail going? 
Study redefines retail and maps it to a changing consumer

The Retail Industry Leaders Association (RILA) has published a research report which examines how retailers can capitalize on the moments that truly matter to consumers in the era of ubiquitous shopping. The survey of 3,000 consumers, as well as 100...

1114.  
Advertising headlines are no longer the key to sales 
Meaningful content sells more than 'snappy' headlines

The direct response firm Tapstone is warning advertisers that headlines alone won't boost their bottom line. Tapstone's research shows that despite the current day focus on social media and 'less is more' design, long-form advertising formats convert...

1115.  
Consumers want better personalisation and convenience 
Balance needed between 'shopper wants' and privacy issues

Today's retail environment is more complex than ever, given the rise of e-commerce and a rediscovery of the age-old truth that "the customer is king." As retailers across the globe struggle with demands for both personalization and convenience...

1116.  
Grocery shoppers are more loyal if you're honest with them 
Study finds transparency yields greater brand loyalty

Grocery shoppers exhibit greater loyalty to products that nurture deeper relationships through the exchange of meaningful information, according to a report from Label Insight and the Food Marketing Institute (FMI). In fact, shoppers are increasingly...

1117.  
Banks threatened by higher customer expectations 
It's the non-traditional competition that'll hurt most

Quite apart from all their traditional challenges, retail banks around the world are facing new forms of high-impact competition: the open banking ecosystem, emerging technologies, and soaring customer expectations, according to the World Retail...

1118.  
Brands must earn the right to keep customers' data 
Consumers see the value, but they don't trust brands

Despite global awareness of new their rights under privacy regulations such as GDPR (52%) and their desire to exercise their data protection rights (86%), more than half of consumers (56%) still value personalised offers in their shopping experiences...

1119.  
Consumer holiday spending set to increase for 2018 
Social media will play a big role in holiday shopping

US consumers say they expect to spend more money on holiday shopping in 2018 than in 2017, with millennials being most likely to be the biggest spenders, according to results of the '12th Annual Holiday Shopping Survey' from Accenture. The online...

1120.  
Insurers missing vital chances to earn customer loyalty 
Weak customer relationships endangered by lower prices

While the majority of consumers (59%) say the are "very satisfied" with their current insurers, this does not always equate to customer loyalty, with 71% also saying that simply receiving a quotation with a lower price would rank as their top reason...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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