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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1071.  
Rising trends that threaten to change retail operations 
Time to re-think delivery, luxury and try-before-you-buy

According to research from eCommerce delivery technology firm, MetaPack, North American consumers are exhibiting a number of possibly significant changes and shifts in their shopping and delivery behaviours and preferences. The research was conducted...

1072.  
Few marketers actively use Advance Analytics Modeling 
Organic web traffic isn't as strong as they think it is

Data is the great enabler for marketing effectiveness, but only 29% of marketers report they are actively participating in advance analytics modeling, according to research from Gartner, Inc. The research showed that more than eight out of marketers...

1073.  
Why marketers need to focus on helping customers 
Help them do or feel something and you'll win their favour

Big data and analytics allow marketers to know their target audience better than ever. However, in a world of information overload, marketers must focus campaigns on actually helping customers accomplish their objectives, according to Gartner. The...

1074.  
CX transformation to drive digitalizing investment 
23% Of US$1.68 billion to be spent on CX in 2019

Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis "Impact of Digital Technologies in The Customer Journey" jointly drawn up with Atento. According to IDC data, 23%...

1075.  
Consumers ready to defect for a superior service 
A hybrid workforce is key to meeting expectations

Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service - underscoring the importance of providing exceptional service and the ultimate cost to those companies that fail -...

1076.  
Half of US consumers now buying 'disruptor' brands 
Using favourite brands for self-promotion

The IAB, the US trade association for the digital media and marketing industries, has released "Disrupting Brand Preference," a study that shows that disruptor brand shoppers comprise 48% of all US consumers. These consumers are younger than incumbent...

1077.  
CMOs are investing creatively in Customer Experiences 
Creative Experience is an evolution of Customer Experience

Digital agency Isobar has published its 'Creative Experience: the evolution of CX' study - a global survey of 1,000 CMOs and senior-level marketers on customer experience, revealing how CMOs are investing heavily in creativity to deliver better...

1078.  
How AI and IoT combined puts you ahead of the market 
Adoption increases as leaders seek out revenue growth

A survey of global business leaders has revealed the most significant predictor in realizing value from Internet of Things (IoT) initiatives across an organization is the heavy use of artificial intelligence. Fully 90% of survey respondents heavily...

1079.  
British consumers say they aren't ready for AI 
But they do want greater personalisation

UK consumers are not prepared for the introduction of Artificial Intelligence, and want brands to focus on delivering a seamless, personal digital experience instead, according to the results of a global survey commissioned by digital experience...

1080.  
Consumers don't care for brands' social or mobile channels 
They'd rather get a meaningful text or email

Despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses, according to research from cloud communications platform provider Twilio. In partnership with Lawless Research, Twilio...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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