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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1001.  
Customers are less motivated by price or quality 
Instead they want health, safety & personal service

The majority of consumers - across all demographics and geographies - are reimagining their values and basing their purchasing decisions on factors above and beyond price and quality, according to a report by Accenture. Accenture's 16th annual research...

1002.  
How to build your Customer Data Platform strategy 
Report highlights marketers' ongoing CDP challenges

The Asia Pacific and Middle East regions are at the cusp of leveraging data strategies and insight for action and outcomes, according to a study conducted by Forrester Consulting for Epsilon, Adobe and Publicis Groupe. The time to talk about insights...

1003.  
How brands revamped their Covid-19 Customer Experiences 
Most Canadian brands' CX improved during the pandemic

Customer Experience (CX) quality among Canadian brands has remained stable, despite the COVID-19 pandemic, according to the Canada 2021 Customer Experience Index from Forrester. The pandemic changed customer needs and expectations in unprecedented...

1004.  
What are 2021's Most Patriotic American Brands? 
Politics and the pandemic have changed consumer views

The Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of Patriotism, with Jeep ranking #1 for the 19th straight year, followed by Walmart, Disney, Ford, and Amazon. CNN made its...

1005.  
Businesses aren't delivering frictionless customer experiences 
And 29% aren't taking action even for known problems

Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience issues in the wake of the pandemic, research from enterprise software specialist IFS has revealed. The global study...

1006.  
Contact centres struggle with more complex customer service 
Top CX obstacles include technology and staffing issues

More than half of contact centres (55%) experienced a higher volume of customer interactions over the past 12 months, narrowly outpacing an increase in contact complexity (47%), according to the 'Contact Center Workforce of the Future' survey conducted...

1007.  
Canadians want a balanced physical/digital retail experience 
Consumers say they shop online for price and convenience

In the last 16 months, the world has witnessed forward-thinking retailers reinventing their business models and unearthing new opportunities in response to the rapidly changing behaviours of Canadian consumers. In November 2020, Canadian findings from...

1008.  
Retail CX report spots new shifts in consumer expectations 
Hybrid experiences are now more important than ever

Consumer expectations and behaviors have shifted in several key ways as a result of the COVID-19 pandemic, according to the 2021 Data-Driven Insights Into Evolving Customer Experience Report from customer experience design company Tallwave. More than...

1009.  
Study identifies five types of incentive-seeking customer 
Consumers say they want more than just rewards

Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty. In a recent study of 14,000 consumers, Vesta identified five audience segments and the...

1010.  
US retailers look to tech providers for pandemic response 
Consumer buying skews sharply toward online shopping

Consumer buying behavior, drastically changed by the COVID-19 pandemic, has US retailers looking for technology providers to help them improve customer experience both online and in-store, according to a new report published today by Information...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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