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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

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Marketing Studies

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1131.  
Millennial parents shop very differently from the rest 
It's parenthood that changes how the youngsters shop

As millennials reach their late 20s and 30s, many are reaching their next step in life: parenthood. And findings from the spring edition of the National Retail Federation's quarterly Consumer View report provide insight into how these new parents shop...

1132.  
Most support agents have little faith in their own service 
Many will cheat the system to provide better support

While customer support teams are generally staffed by professionals who are dedicated to their jobs, the complexity of the software and applications they use for their role is often making it difficult for them to perform their tasks optimally...

1133.  
Inefficient marketing technology losing billions in sales 
Poor tech and no talk makes jack a dull marketer

Almost all (95%) of organizations say their customer experience (CX) is in critical need of improvement, according to a global survey of 1,440 CIOs, CTOs, CMOs and other senior decision makers, conducted by Avanade and experience management software...

1134.  
US government shows how not to treat your customers 
Uncle Sam offers his citizens a bad experience

Though the White House is buckling down on federal agencies' poor customer experience (CX), efforts have not yet paid off. According to Forrester's US 2018 Customer Experience Index (CX Index), government is one of the lowest ranked industries. Its...

1135.  
Consumers demand transparency over use of AI 
Is ai creepy or cool? Most of us say it's a bit creepy

RichRelevance has published its 4th annual "Creepy or Cool" survey that provides insight into consumer preferences and opinions on cutting-edge technologies shaping the customer experience, including augmented reality (AR) and Artificial Intelligence...

1136.  
Brands are chosen for good customer experiences 
One bad experience can cost many loyal customers

The customer experience is the top reason consumers cite for choosing a particular brand when making a purchase, according to the Customer Experience Tipping Point survey from customer experience management firm Medallia, which worked with research...

1137.  
Five ways airlines could boost relationships and loyalty 
Those who know their passengers best will always win

Boxever has conducted some research into consumer expectations in the travel market, and identified a strong need for airlines to distinguish between each consumer and deliver an experience that aligns with their individual preferences. The growing...

1138.  
US$1 trillion at risk from poor customer relevance 
Those that keep it relevant are rewarded with loyalty

US companies risk losing a staggering US$1 trillion in revenue if they fail to maintain customer relevance, forcing consumers to seek alternative brands. Once gone, more than one quarter of the consumers are unlikely to return, according to research...

1139.  
Your most active web-based customers may be at risk 
Are they leaving you without saying goodbye?

Companies may be at risk of shedding customers without even knowing it, with at-risk customers falling into two very different behavioural categories, according to a study by Columbia Business School. The research paper, entitled "Some Customers Would...

1140.  
Food retailers to gain from customer-centric loyalty 
Looking for the holy trinity of loyalty strategies

The best way for food retailers to gain an advantage over digital retailers and other competitors is to have a large, loyal customer base. To achieve this, it is critical for retailers to take a next generation approach to customer loyalty and view it...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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