BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


991.  
Small businesses find loyalty in satisfaction
Staying small is a big priority for Canadian small business owners (SBOs), who value the factors that differentiate them from large companies in a country with a burgeoning appetite for shopping small, according to research from American Express. But...

992.  
Marketing & IT need to talk a bit more
The majority of UK marketing and IT professionals (70%) are working together on digital strategies but there is a clear disconnect between marketing and IT on the value of collaboration and the roles within their relationship, according to research...

993.  
New innovation urgently needed for retail growth
Retail collaboration can accelerate business planning and may be a Panacea for growth in markets around the world, according to a report examining how true retail collaboration can be achieved, published by retail marketing firm TCC following the...

994.  
Time to rethink those airport loyalty strategies
Customer programmes are evolving at a very fast pace, and the era and impact of the Frequent Flyer programme (FFP) model - as well as an inexorable shift toward personalised, location-based and real-time marketing - will leave few revenue opportunities...

995.  
Few retailers use loyalty in back-to-school season
While 85% of back-to-school shoppers say they return to the same stores every year, almost all (91%) would shop elsewhere if a competing store offered a promotion or rewards programme, according to a study by payment technologies provider Merchant...

996.  
Why don't companies like their loyalty tools?
While 94% of senior executives feel that keeping customers for life is a priority within their business, almost half (49%) said they are unhappy with their current marketing technology's ability to support those goals, according to a study from Forbes...

997.  
Study Busts the Myths Surrounding Innovation
In an increasingly competitive business environment the pressure is always on to innovate to gain the advantage. This pursuit of the 'new' and the 'next thing' by business can be a thrilling release from the everyday. We think of innovation as an...

998.  
Retail Experiences set to drive Customer Loyalty
As continued growth in mobile commerce continued to fuel overall spend online, e-commerce sales are estimated to have risen by 20.1% in 2014 exceeding US$1.5 trillion for the first time globally, according to research by Rakuten, which also found that...

999.  
Points can't lure ALL the Loyal Customers
Loyalty schemes have become crucial marketing platforms for a huge number and variety of UK businesses today, with 94% of consumers belonging to at least one programme and many signing up to a number across different sectors, according to Andy Wood...

1000.  
Will investment shift away from loyalty this year?
Marketers are expanding customer loyalty strategies beyond the traditional loyalty functionality. Most notably, customer experience and customer engagement are included in brand customer loyalty strategies nearly as frequently as traditional loyalty...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark