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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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79/165 pages

781.  
Britons not keen on Facebook marketing
The British public are decidedly cool when it comes to Facebook's marketing overtures, with Textlocal's 'Mobile Customer Experience Report' finding that only 5% (3.2 million) of the country's consumers actually want brands to communicate with them via...

782.  
What makes Gen Z choose your brand?
By 2020, today's 14-19 year olds will be the largest group of consumers worldwide and their current behaviour patterns will be carried forward into early adult-hood, requiring marketers to fundamentally reconsider their propositions, according to a...

783.  
Good customer experiences aren't lucky
Good customer experiences should never be down to good luck; they need to be well planned and executed. But the complexity of managing the customer experience is still very much a stumbling block, with most companies still being in the very early...

784.  
Small businesses find loyalty in satisfaction
Staying small is a big priority for Canadian small business owners (SBOs), who value the factors that differentiate them from large companies in a country with a burgeoning appetite for shopping small, according to research from American Express. But...

785.  
What encourages customers to spend online?
For online retailers, customer encouragement involves incrementally building on the relationship through highly personalised, targeted and relevant communication at key points in the sales cycle to encourage customers to further engage with the brand...

786.  
Three in four marketers can't prove their value
Despite recent advances in data, analytics and technology, only 26% of marketers are capable of determining their impact on their business, according to VisionEdge Marketing and ITSMA's 2014 Marketing Performance Management (MPM) survey. A key...

787.  
Is 'Channel Loyalty' really an oxymoron?
Channel partners form an integral part of the marketing ecosystem of many product categories. But all too often the channel partner manages the brand experience for the customer and becomes the face of the brand to the customer - which means building...

788.  
Loyalty rewards are still motivating travellers
Marketers and customer service managers are failing to meet customer expectations when it comes to reward programmes, despite the fact that 74% of travel purchase decisions are sometimes, often or always influenced by available rewards, according to...

789.  
It's time to Get More Personal with Customers
Most people have experienced the jarring sensation that a website has no idea who they are or what they are looking for, when it suggests content or offers that are inappropriate or uninteresting. This is essentially because publishers, brands and...

790.  
Report proves profitability of data-driven marketing
Marketers who use data insights to drive their marketing campaigns are three times more likely to report having a competitive advantage in terms of customer loyalty than those who don't, according to a study from Turn and Forbes Insights. The research...

79/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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