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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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78/165 pages

771.  
Good customer experiences aren't lucky
Good customer experiences should never be down to good luck; they need to be well planned and executed. But the complexity of managing the customer experience is still very much a stumbling block, with most companies still being in the very early...

772.  
Small businesses find loyalty in satisfaction
Staying small is a big priority for Canadian small business owners (SBOs), who value the factors that differentiate them from large companies in a country with a burgeoning appetite for shopping small, according to research from American Express. But...

773.  
What's needed for personal digital marketing?
Capturing the innumerable actions made online every minute of every day is a big challenge. Buyer expectations are on the rise and the modern consumer expects to have interactions from brands that are personal to them. And simply bombarding consumers...

774.  
Three in four marketers can't prove their value
Despite recent advances in data, analytics and technology, only 26% of marketers are capable of determining their impact on their business, according to VisionEdge Marketing and ITSMA's 2014 Marketing Performance Management (MPM) survey. A key...

775.  
In-store Analytics: Are You Lagging or Leading?
If you ask a typical consumer what channel they prefer to shop in, you'll probably be met by a blank stare. Shoppers don't think in terms of 'channels'; they think in terms of price, convenience, products, availability, and service. They often don't...

776.  
Loyalty rewards are still motivating travellers
Marketers and customer service managers are failing to meet customer expectations when it comes to reward programmes, despite the fact that 74% of travel purchase decisions are sometimes, often or always influenced by available rewards, according to...

777.  
It's time to Get More Personal with Customers
Most people have experienced the jarring sensation that a website has no idea who they are or what they are looking for, when it suggests content or offers that are inappropriate or uninteresting. This is essentially because publishers, brands and...

778.  
Report proves profitability of data-driven marketing
Marketers who use data insights to drive their marketing campaigns are three times more likely to report having a competitive advantage in terms of customer loyalty than those who don't, according to a study from Turn and Forbes Insights. The research...

779.  
Is individualised marketing the best way forward?
Individualised customer insight is among the most important ways cited by marketers to develop the accuracy and personalisation of their campaigns, according to a study conducted by Forbes Insights for big data analytics provider Teradata, which...

780.  
UK retailers believe their best service is online
Research from cloud-based performance experts, Dyn, has revealed the increasingly critical impact of web site performance on online retailers' sales and customer experiences. More than two-thirds of retailers believe their customers receive the best...

78/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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