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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1361.  
Behavioural segmentation: Not such a complex mystery
In an increasingly competitive marketplace, businesses are striving to deliver valuable, relevant and personalised experiences for customers online, including promotions as well as website content but, while 74% of businesses know the benefits of...

1362.  
Loyalty in the Middle East: A huge opportunity
While the shopping mall still reigns as the ultimate shopping destination in the Middle East, e-commerce is quickly gaining pace among consumers, and is expected to become one of the biggest growth areas for business in the region, according to...

1363.  
Your customers want to hear from you
Most consumers are happy to remain loyal to their favoured bricks-and-mortar retailers that provide special offers on frequently purchased items, according to research by big data firm Synqera, which found that most customers will purchase more often...

1364.  
Great service is where your profit lies
The majority of British consumers say they are willing to pay more for a positive customer experience, particularly when doing their holiday season shopping, according to a retail customer survey by SDL. According to SDL's study of of consumers...

1365.  
Personalising the perfect online experience
For today's generation of web savvy consumers, having to laboriously click through multiple web pages or sift through numerous poor on-site search results to find the products they want is just not good enough, according to Katharine Hulls, vice...

1366.  
Bricks need Clicks for retail growth
Overall in-store retail customer satisfaction has grown 23% over the past six years, according to the seventh annual Holiday Shopping Study from Motorola Solutions, which also found that retailers must offer more options for shoppers across all...

1367.  
Why customers expect better from marketers
If you know your customers then proving it can be very profitable, and social media has been a great boost for brands in recent years. The delivery of many-to-many messaging, using the 'power of the crowd' to share and achieve some degree of...

1368.  
Brits prefer retailers' web sites to mobile sites
While mobile sales do not yet represent as high a proportion of a retailer's total sales as their main web sites, there is a wide customer satisfaction gap between mobile sites and traditional websites, according to the annual ForeSee Experience Index...

1369.  
Data can drive loyalty in consumer banking
In every industry, brands have found themselves operating in a data economy driven by an explosion of customer information through a growing number of channels. In the banking industry in particular, there are other new challenges - such as the UK's...

1370.  
Consumers want emotional brand connections
The interaction of mobile and socially networked consumer empowerment, along with perpetual price promotions and discounting have reached saturation to produce the highest level of emotional consumer expectations for products and services in two...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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