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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1201.  
Customer data drives business intelligence: Take airlines, for example
In this case study on the airline industry, Pascal Burg of management consultancy Edgar Dunn & Company explains how customer data should drive not only profits but also true business intelligence... Airlines always make for great case studies: they are...

1202.  
Combined channels provide best marketing results
More than twice as many British consumers say that traditional direct marketing is more likely than digital marketing to encourage them to go to a web site and seriously consider a purchase from a company for the first time, according to a poll by...

1203.  
Can airline loyalty schemes really generate income?
As airlines increasingly face new business and market challenges, there is a growing temptation for them to bolster their financial statements by selling off portions of their operations, according to a white paper from Carlson Marketing. The paper...

1204.  
Loyalty credit cards heading for fees
Consumers are actively seeking more benefits and rewards from loyalty-based credit cards, according to the April 2010 'Cardbeat' study from Auriemma Consulting Group (ACG), which found that consumers are increasingly likely to carry a rewards credit...

1205.  
New online gaming reward currency starts well
The virtual currency provider Offerpal Media reports that its new web-based online gaming rewards system, Game Points, has signed up more than 500,000 users since its pre-launch one month ago. The gaming rewards currency service has been live since 4th...

1206.  
Poor customer experience causing churn epidemic
Many companies are wasting vast sums of money trying to attract new customers through advertising while still delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the past six months alone, according to...

1207.  
FSI customer relationships suffer from irrelevance
As the UK emerges from recession, most financial service providers will need to improve their marketing and communication strategies to take advantage of opportunities in the investment sector, which remain strong despite continued economic turbulence...

1208.  
Mothers spurn social & mobile coupons
Despite signs of economic recovery, 58% of American mothers say they expect to scale back dining out for the rest of this year, and more than half say they will buy fewer brand name items, with more than 40% planning to buy private labels, according to...

1209.  
Poor CX puts US$1.9 trillion in consumer spending at risk 
Half of consumers cut their spending after a bad experience

US businesses risk losing an incredible US$1.9 trillion in consumer spending due to poor service experiences, according to research from Qualtrics and the XM Institute, with about one in five consumers saying they have a bad interaction with an...

1210.  
Customer Experience is key digital transformation driver 
Nine out of ten insurance leaders in Europe agreed

Demand for improved customer experience is the top driver of digital transformation in Europe's insurance industry, but with growing digitalization, insurers report increasing security vulnerabilities, according to the second annual 'ISG Pulse of the...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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