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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1141.  
Most Millennials quite happy to reveal all
With consumer privacy at the forefront of the nation's collective consciousness given the recent Target data breach and ongoing NSA spying scandal, recent research from Mintel has found that while consumers are becoming increasingly protective of their...

1142.  
Loyalty is becoming less important to diners
Just one-quarter (25%) of consumers consider loyalty programmes important when choosing a restaurant, according to a study from Deloitte, entitled 'Second helpings: Building consumer loyalty in the fast service and casual dining restaurant sector...

1143.  
Millennials expect to use their channels of choice
Today's consumers no longer care about where they are or what device they are using when interacting with a brand, as 58% of Millennials expect to engage with a company whenever they choose and via whichever channel they want, according to the final...

1144.  
Half of your customers think their data isn't safe
Customer data breaches have a significant impact on whether a customer will ever interact with an organisation again, according to research among 4,500 adults in the US, UK, Germany, Japan, and Australia, conducted by information security and data...

1145.  
Five ways employees can grow customer relationships
In a highly competitive global marketplace where large and small companies can be equalised by their websites, engaged employees who provide excellent customer service can differentiate their company from others and foster brand loyalty, according to...

1146.  
Future marketing: Taking the Omni-Channel road
The future is exciting, with new technologies opening up ways to understand your customer better than ever before. The ability to stretch the picture of your customer from how they transact to how they interact with you through hundreds of...

1147.  
Five mobile advertising trends for Autumn 2014
In the run-up to autumn campaigns, Widespace has compiled some European mobile advertising trends, taking into consideration what is likely to emerge and dominate the mobile marketing landscape in autumn 2014 and beyond. The company's trend analysis...

1148.  
European grocery shoppers aren't swayed by price
Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to the latest insights from Kantar Media's 'TGI Europa' study of shoppers in Britain, Germany, France and Spain. The shopper behaviour...

1149.  
Customers Notice the Little Things
The 'little things' can be the difference between a big success and failure for a company, and the key reason is that people react emotionally because of the attention paid to minor details, according to John Tschohl, president for the Service Quality...

1150.  
Most consumers use phones for SMS, not Email
Text messaging is the single most effective communication channel for brands seeking to contact consumers in real-time with time-sensitive information, such as order status alerts, according to a survey conducted by eDigitalResearch for enterprise...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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