BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


1111.  
Study finds high loyalty to European mobile operators
Mobile phone users in both the US and Western Europe currently show relatively high intentions of staying with their current operator when purchasing their next device, according to a survey of handset customer loyalty by Strategy Analytics...

1112.  
Virtual events: A new engagement channel
Virtual events and environments are becoming a more critical customer engagement tool at a time when travel is both more expensive and time consuming than ever before, according to Joerg Rathenberg, senior marketing director for virtual events provider...

1113.  
Consumers unhappy with vague 'eco-marketing'
Most American consumers say they are willing to punish a company for using misleading claims and statements in their environmental marketing and advertising campaigns, according to the latest Green Gap Trend Tracker from Cone. The survey found that...

1114.  
New tool identifies green & ethical customers
A new marketing segmentation tool has been launched by Callcredit to help identify just how 'green and ethical' thirteen different key groups of consumers are among the wider customer base. The Green & Ethical segmentation tool was built using a...

1115.  
Covid-19 uncovers common contact center weaknesses 
Insufficient resources mean automation must increase

Challenges facing customer service centers are resulting in increased consumer frustration and missed opportunities for brands to build trust and loyalty, according to a survey by conversational service automation company Uniphore. The report shows...

1116.  
What disrupting factors lie in the near-term future of retail? 
Covid-19 plays a big role in boosting convenience retail

The effects of the COVID-19 pandemic are set to have long-term impacts on the retail sector and will disrupt consumer shopping behaviors and their priorities in the forthcoming year through to 2025, according to a report from Edge-by-Ascential's...

1117.  
Easy navigation is key to a great online experience 
Survey uncovers consumers' top priorities for 2021

Almost one in four consumers (23%) have discovered new brands in 2020, while 16% have stopped shopping with some brands, according to research from Contentsquare, CommerceNext and BizRate Insights. The survey of 1,030 US consumers also revealed which...

1118.  
American consumers say they're planning to shop online more 
Free shipping cited as top way for retailers to entice shoppers

Americans did more online shopping during the pandemic and plan to continue, even as brick-and-mortar stores reopen, according to a survey from Ware2Go, a UPS-founded company that helps merchants fulfil 1-2 day shipping guarantees. The survey of more...

1119.  
Generation Z loves credit perks but is wary of debt 
Most want cash back perks despite fear of debt

While the majority of Generation Z consumers are keen on credit card rewards (86% want cash back, 84% want rewards that don't expire, and 83% want bonus rewards in certain spending categories) a surprising 78% also admitted they are afraid of assuming...

1120.  
Digital Transformation can boost the Customer Experience 
Most say so, yet they're lagging 5 months behind the leaders

There is a growing international consensus among business and IT decision makers that digital transformation efforts are critical initiatives, and yet IT teams are not being given the necessary resources and budgets and - as a result - many are running...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark