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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1011.  
 Social shopping trend set to spread
With online spending growing rapidly among British consumers, the UK is set to enter the age of 'social shopping', according to two recent consumer studies by Art Technology Group (ATG). UK consumers' online spending is growing, as e-retail sales along...

1012.  
 Why British shoppers still prefer the high street
Shopping on the high street still beats online shopping for most British consumers, despite the proliferation of online channels and weakened consumer spending in stores, according to research by Arc UK, part of the Leo Burnett Group. The study found...

1013.  
 How Generation Y will reshape customer loyalty
Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called 'Millennial' generation (aka. 'Generation Y') is presenting marketers with some new challenges and changes as it comes of age and takes the reins...

1014.  
 Has online retail reached saturation point?
The unparalleled growth of online shopping over much of the last decade appears to be starting to level off as the internet has matured as a purchasing channel and emerged the centrepiece of an established multi-channel retail mix, according to the...

1015.  
 Consumers aren't embracing the benefits of AI 
There's a need for greater empathy in AI systems
Consumers lack trust in artificial intelligence and don't understand the extent to which it can make their interactions with businesses better and more efficient, according to new research from Pegasystems. The study, which was conducted by research...

1016.  
 British consumers say they aren't ready for AI 
But they do want greater personalisation
UK consumers are not prepared for the introduction of Artificial Intelligence, and want brands to focus on delivering a seamless, personal digital experience instead, according to the results of a global survey commissioned by digital experience...

1017.  
 Consumers don't care for brands' social or mobile channels 
They'd rather get a meaningful text or email
Despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses, according to research from cloud communications platform provider Twilio. In partnership with Lawless Research, Twilio...

1018.  
 Many FFP members don't know how to redeem miles 
Lack of clarity causes customer dissatisfaction
Many airline loyalty programs are failing to deliver on their intended purpose because members do not understand how to redeem the awards they accumulate. In fact, according to the J.D. Power 'Airline Loyalty Program Satisfaction Study', nearly half...

1019.  
 Study identifies five types of incentive-seeking customer 
Consumers say they want more than just rewards
Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty. In a recent study of 14,000 consumers, Vesta identified five audience segments and the...

1020.  
 Retailers still looking for data acquisition tools 
They just can't analyse data fast enough, either
More than 40% of retail and e-commerce organisations have struggled to find the most efficient tools or tech stack for data acquisition over the past 12 months to help them rapidly analyse data in real-time resulting in actionable business insights...

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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