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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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70/165 pages

691.  
Gift cards build stronger employee loyalty
Retaining top performing employees and preparing them to take over the reins during the next decade is a top priority for most organisations, according to a study by the Incentive Research Foundation. The study, entitled '10 Trends for Merchandise and...

692.  
Seven Keys to a Marketing-Integrated Contact Centre
In a customer centric business, the contact centre should be working in perfect harmony with the overall marketing strategy, according to David Ford, managing director for Magnetic North. But how do you achieve that kind of alignment? There are many...

693.  
Anonymous Customers still want Relationships
There are numerous challenges facing today's marketers: pressure for growth, ever-growing marketplace competition and 'always-on' expectations from both customer and employer. With pressure to prove and improve marketing return on investment (ROI)...

694.  
Customer Experience failures cost you 65% of sales
For every customer experience failure, brands lose an average of 65% of the revenue they would have earned from the affected customer during the following year, according to a global survey by SDL. Based on the survey of 2,784 consumers across nine...

695.  
Five steps to optimising your website for mobile
Everybody is talking about 'Mobilegeddon', but what does it really mean for you and your business? Mobile is hot on the agenda now, more than ever before: Google estimates that 50% of searches conducted on its own engine come from mobile devices. In...

696.  
Improving Customer Loyalty with Relationship Marketing
As we enter the summer season in the northern hemisphere, families are preparing for gatherings and vacations creating new memories and stories to share: gathering for graduations; remembering your prom night; watching a child riding their first bike;...

697.  
Family and Experiences are keys to Affluent loyalty
Economic growth and rapid urbanisation are swiftly expanding the number of people in the affluent global middle classes, and research from Collinson Group has identified several distinct motivations and attitudes amongst this group which go beyond...

698.  
Marketers must rely on facts, not their intuition
Marketing has always been a tricky one when it comes to measurement of what is working (or not). Once upon a time, marketers could fall back to a large extent on gut feel (for instance, a huge amount of buzz around a TV campaign might be deemed...

699.  
Millennials want more seamless digital couponing
CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers, especially those with children, because they find most digital coupons to be harder to use than traditional paper coupons...

700.  
Millennials revolt against impersonal digital overload
Millennials are the generation most likely (in fact, 44% more likely) to permanently disengage with brands if they receive high volumes of mass, generic email communications, according to a study by The Aimia Institute. The study, which dubbed this...

70/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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