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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1451.  
Can airline loyalty schemes really generate income?
As airlines increasingly face new business and market challenges, there is a growing temptation for them to bolster their financial statements by selling off portions of their operations, according to a white paper from Carlson Marketing. The paper...

1452.  
Consumers say customer service has declined
American and Canadian consumers believe that customer service is suffering in today's economy, according to a survey of 13,000 shoppers by customer experience management (CEM) firm, Empathica. Some 55% of US consumers feel that their country's customer...

1453.  
Loyalty credit cards heading for fees
Consumers are actively seeking more benefits and rewards from loyalty-based credit cards, according to the April 2010 'Cardbeat' study from Auriemma Consulting Group (ACG), which found that consumers are increasingly likely to carry a rewards credit...

1454.  
Purchase decisions 'increasingly complex', study finds
Shoppers tend to avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made, according to research commissioned by European social...

1455.  
Prestige brand discounts have paid off
Contrary to expectations, discounts offered by prestige brands during the past few years in the weakened economy have apparently been accepted by affluent and luxury consumers without diluting the stature of those brands, according to a the spring 2011...

1456.  
You've got 10 minutes to establish online customer trust 
And the French are leading the way

The survey explored Internet users' relationship to digital services and digital identity and revealed that businesses have just 10 minutes to set up digital accounts or risk losing consumer trust, according to a research paper from identity...

1457.  
Half of consumers are happy with digital payments 
And it's all thanks to the Covid-19 pandemic

Digital payment services and financial technology partnerships are reshaping the way in which consumers around the world send, spend and store their money, according to a research paper from 451 Research (part of S&P Global Market Intelligence)...

1458.  
Delivery and returns are critical to keeping customers loyal 
2 In 5 consumers switch online brands as loyalty fails

Two in five consumers have changed the brands or retailers they shop with since the onset of the pandemic, as they continue to expect more from the online experience, according to a study by parcel delivery management firm nShift. The study found that...

1459.  
Enterprises prioritise CX in today's digital-first economy 
Most say 'outstanding CX' is now an important goal

Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly learn that CX is a necessary differentiator. In line with that, 88% said that delivering an outstanding CX is an...

1460.  
Consumers turning to 'buy now pay later' schemes 
Not much time left for banks to compete for business

Millions of consumers around the world are increasingly using 'Buy Now Pay Later' (BNPL) services, rather than using traditional means such as credit cards, to help them manage the expense of their online and in-store purchases while maintaining their...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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