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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1401.  
Survey pinpoints customer experience gap
Delivering an exceptional customer experience has proven to be a significant challenge to most organisations, even though they understand the critical impact it has on their businesses, according to a survey from marketing firm infusion and BPM expert...

1402.  
Canadian Millennials redefining customer loyalty
As the largest generational cohort in Canada since the Baby Boomers, the Millennial Generation - or 'Gen Y' is transforming how companies and brands develop long-term customer loyalty, according to research from Aimia. The study, entitled 'Canadian...

1403.  
Employees are critical to customer spending
Customers who experience positive staff interaction and assistance will spend on average 39% more than those who are not helped or greeted, according to new research released today by customer insight agency SMG. The research, which surveyed over...

1404.  
UK consumers shift their loyal feelings
Mobile operators are now ranked in the top three, alongside banks and supermarkets, when it comes to customer loyalty in the United Kingdom, according to research by Ipsos MORI and The Logic Group. The study found that mobile operators have stolen a...

1405.  
Marketers still overlooking the power of Twitter
One customer may spend thousands of pounds or dollars with a company each year but have just a few Twitter followers, while another may spend only a small amount but have thousands of enthusiastic followers - which means that it's not always the 'best...

1406.  
Study reveals e-shopping habit surprises
A study from Rakuten's Play.com retail web site has revealed that British online shoppers are trying to 'beat the Monday blues' with e-retail therapy after work, and that mobile retail browsing is increasingly taking place during the morning commute...

1407.  
Marketers step up promotional merchandise usage
Promotional merchandise marketing techniques can deliver a higher - or at least equal - return on on investment (ROI) compared to most other forms of advertising, according to research from the British Promotional Merchandise Association (BPMA). The...

1408.  
Are mobile apps not what we hoped for?
Marketers are expecting to invest an average of £340,000 (about US$529,000) in customer-facing mobile projects over the next 12-18 months, according to a study conducted by Vanson Bourne for Antenna Software. The 'Mobile Business Forecast for...

1409.  
CMOs not ready for digital customer engagement
The majority of the world's top marketing executives recognise that there are definite shifts coming in terms of customer engagement, but most feel under-prepared to manage these changes, according to a recent IBM study of more than 1,700 chief...

1410.  
Marketing conundrum: Millennials vs Boomers
Today's specialty brands are now feeling the pressure to decide exactly how to appeal to two arguably incompatible demographic groups - Millennials and Baby Boomers - according to retail customer experience experts WD Partners. Some 80 million...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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