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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1371.  
Top 5 mobile marketing predictions for 2013
Another year is over, and another year was pronounced as the 'Year of Mobile'. While pundits have been saying this every year for as long as anyone can remember, it is at last the truth as mobile device adoption has reached a critical mass. But, in the...

1372.  
Ten content marketing trends for 2013
Content marketing, which usually involves a brand making digital content available to its target audience, is an increasingly powerful way of attracting, acquiring and engaging customers, but it's also a technique that's changing rapidly before our...

1373.  
Customer experience trends to watch in 2013
In its earlier report on the future of the customer experience, Temkin Group asserted that companies had into an 'Era of Customer Experience Professionalism', estimating that there are now more than 100,000 customer experience professionals in North...

1374.  
Marketers: Mind the multi-channel gap!
Sales figures for the 2012 Christmas trading period showed a great stride from both retailers and consumers toward digital consumerism, with consumers increasingly turning to the internet for easy and fast retail consumption. In fact, in January 2013...

1375.  
Search trumps loyalty for hospitality websites
Despite the majority of visitors to hospitality and tourism websites (72%) actually being repeat visitors, most travellers still find such sites via search engines, whether they've used the site before or not, according to the 'Q3/2012 Online...

1376.  
What's the future of 'experience retailing'?
As consumers around the world seek greater accessibility to the global marketplace, their requirements are dictating how retailers have to prioritise their strategies to meet customer demand and compete more effectively, according to global research...

1377.  
Travel rewards: A gateway to customer loyalty
The ultimate aim for any brand strategy is building and driving brand loyalty. Whether the business is a major supermarket retailer or a luxury product with a niche market, attracting and maintaining customers is central to both strengthening...

1378.  
When driving customer loyalty, less is more
Ask any of your company's executives to name the top five benefits that your customers value in your loyalty programme, followed by the rest of the benefits they get from your programme. Like most company leaders, they can probably name only the first...

1379.  
Do-gooding does better for loyalty
As our world grows ever more interconnected, companies - including retailers - face growing pressure from their customers to do business in a socially-responsible way. And, in an increasingly cause-conscious planet, doing good is also increasingly good...

1380.  
Which marketing channel motivates action best?
Almost three-quarters of us (72%) press mute or change channels while TV ads are on, while 73% of us find banner ads the most annoying advertising medium, and almost all of us (94%) still remember which brand gave us a promotional item after we've had...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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