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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1361.  
Which marketing channel motivates action best?
Almost three-quarters of us (72%) press mute or change channels while TV ads are on, while 73% of us find banner ads the most annoying advertising medium, and almost all of us (94%) still remember which brand gave us a promotional item after we've had...

1362.  
What are the top CX core competencies?
A new research report entitled 'The Four Customer Experience Core Competencies' from market research and consulting firm Temkin Group has identified the four main capabilities required for organisations to build and sustain customer experience...

1363.  
Database marketing meets digital analytics
There is much to be gained by marketers who marry the two distinct but complementary disciplines of digital analytics and database marketing, creating the hybrid corporate function of 'digital database marketing', according to a joint white paper by...

1364.  
Less 'customer effort' means less churn
Retailers now need to radically rethink their plans to gain and increase customer loyalty, particularly with competitors selling similar products being a click of the mouse or a tap of the tablet away, according to Keith Pearce, vice president of...

1365.  
The growing point of customer loyalty
Customer loyalty is a phrase that many business owners misunderstand, and it is no wonder, according to loyalty app expert Steve Schroeder of AppGage, because it describes so many wildly different ideas and approaches. In fact, the very phrase "ustomer...

1366.  
Beyond the 3 C's of customer experience
For any business to be successful it must pivot itself around the empowered consumer, which means you have to manage the customer's perception of your business, service or product throughout their entire journey, according to Ian Truscott, vice...

1367.  
Sales teams respond to non-cash rewards
Successful sales departments are most likely to be offering employee recognition in the form of non-cash rewards, according to a performance study of best-in-class companies from Aberdeen Group and the Incentive Research Foundation (IRF). Non-cash...

1368.  
Sickness wreaks havoc on customer service
Sickness and absence is a major problem affecting service delivery and the customer experience in the UK, according to a recent survey of 200 service-oriented organisations by workforce management specialist Cognito. The survey questioned business...

1369.  
Loyalty drives personalised digital marketing
By 2014, around three times as many brands as today will be offering their customers real-time web site experiences through the increased usage of personalised digital marketing techniques and technologies, according to research by conversational...

1370.  
What really drives the Millennial consumer?
Millennials have been incorrectly portrayed as pampered and lazy, and that many respondents not only want academic success but they want it to the highest degree possible, according to the latest 'CultureQ' research among Millennials in the US and UK...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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