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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1201.  
Brands must cater more to global shopping behaviours
When running a global business, how do you ensure that your organisation is capable of understanding and distinguishing the differences in worldwide shopping behaviours? When it comes to customer experience, global brands need to take a number of...

1202.  
How to turn 'liking lurkers' into brand advocates
Brands often boast about the numbers of 'likes', followers and tweets they achieve, but are these measures of brand advocacy too crude? Are people who simply like and follow everything they see really brand promoters? They're not the same thing...

1203.  
Big Data is broken - until you see its value
When it comes to 'Big Data' one size definitely does not fit all. There's a right and a wrong way to do data analytics, according to Laurence Armiger from Zizo, who here explains why the term 'Big Data' is so over-used and vague that it has become...

1204.  
Millennials: Next Big Thing for Small Business?
Millennials now comprise more than half the workforce, and although many small business owners envision a future boom in entrepreneurship with millennials at the helm, they overlook their significant buying power, according research from Manta. The...

1205.  
How marketers can make the most out of CRM
Marketing professionals don't always make the most of Customer Relationship Management systems (CRM) to help them hone in on prospects, according to Peter Connell from Call Pro CRM, who here explains how a new breed of CRM tools are emerging which can...

1206.  
Cultural differences are shaping consumer expectations
Online shopping is continuing to grow massively and consumers spend more time online than ever, according to Katharine Hulls, VP of marketing for Celebrus Technologies, and Ruth Gordon, director of digital marketing for Teradata, who here examine the...

1207.  
Ten steps to ultra-personal 'me-me' marketing
Customer personalisation can take many forms, such as adding customers' names to products, providing them with highly targeted recommendations or offers and even involving them in the design of their own product or service. But whatever form it takes...

1208.  
Millennials are open to fee-based loyalty schemes
Any consumer who cringes at the idea of paying a fee to join a customer loyalty programme is probably not a Millennial, according to a LoyaltyOne survey of 1,005 US consumers which found that those aged 18-35 were significantly more open-minded about...

1209.  
Loyalty is the mainstay of customer engagement
Gaining customer insight through loyalty schemes is a powerful way of building stronger buyer relationships and that the vast majority of consumers see real value in these programmes, according to research by consumer analysis and data marketing...

1210.  
Market research is still key to brand value
Establishing a strong proposition lies at the heart of every business, and is something that brand consultancies have been banging the drum for since the beginning of time, according to Morten Strand, CEO for global marketplace platform provider Cint...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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