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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1281.  
How e-retailers can harness SoLoMo sales
Smartphone technology may have made reaching consumers anywhere anytime a reality, but how to combine this with the right offer at the right time has remained something of the Holy Grail for marketers, according to Andy Wood, managing director for GI...

1282.  
Mobile telcos can't see their customers leaving
Mobile network operators today are facing a big problem - the 'Vanishing Customer' - as their subscribers are silently leaving. And when customers do stay, they use fewer mobile calling services or service units, and provide the operator with lower...

1283.  
Marketers embracing Real-time Personalisation
Changes in consumer behaviour and the reality of the omnichannel customer are driving brands to gain ever deeper market and customer understanding. And with diverse data sources and innovative analytics, organisations now have an unprecedented...

1284.  
Sales more likely after a personal message
Six out of ten British consumers shop online every week, with more than half preferring to complete their purchases while in bed using a laptop or tablet, according to market research by Redshift Research, commissioned by personalised communications...

1285.  
Customer experience efforts offer real advantages
Companies prioritizing customer experience initiatives fare substantially better across a range of business measures, from profitability to customer retention, according to a study of 403 global business executives by Harvard Business Review Analytic...

1286.  
How to leverage the emotional power of branding
Few of us like to think we spend our money emotionally, especially in these straightened times. Clearly, there's an emotional element when we buy items like clothes, cosmetics or even furniture, as these express our personality. But what about the...

1287.  
Customer data finds new meaning in life
Big data and Little Data are phrases that crop up everywhere you turn. How businesses can structure the quantity of data they hold and use it to better their performance are key conversations being held up to board level. Indeed, this is a topic often...

1288.  
Shoppers abandon brand loyalty for store brands
Most US shoppers (71%) say they're spending less on food, beverage and household goods, but don't feel like they're sacrificing much. In fact, only 31% of brands are considered a 'must have' - one that shoppers would buy whether on sale or not -...

1289.  
Europe lagging at keeping its customers happy
Although 80% of companies with solid customer service programmes in place report significant profit increases, a worrying 81% of companies across the board report that their various customer initiatives have failed during the past three years, costing...

1290.  
What's needed for personal digital marketing?
Capturing the innumerable actions made online every minute of every day is a big challenge. Buyer expectations are on the rise and the modern consumer expects to have interactions from brands that are personal to them. And simply bombarding consumers...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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