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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1291.  
Marketing to the elderly: What makes them tick?
Older households can be classified into six key groups based on their main spending patterns, according to research published by the International Longevity Centre-UK (ILC-UK) and the Personal Finance Research Centre (PFRC) at the University of...

1292.  
Most Millennials quite happy to reveal all
With consumer privacy at the forefront of the nation's collective consciousness given the recent Target data breach and ongoing NSA spying scandal, recent research from Mintel has found that while consumers are becoming increasingly protective of their...

1293.  
US consumers twice as vocal about poor service
Consumers in the US are now twice as likely to share the details of a bad customer service experience with their friends and family than are their UK counterparts, according to research from cloud contact centre solutions provider NewVoiceMedia, which...

1294.  
Loyalty is about interactions, not transactions
Loyalty programmes that reward customers for their behaviours and attitude build the deepest customer advocacy, according to a report from Aimia, highlighting the importance of connecting with customers beyond the transactional level, and planning for...

1295.  
It's another data gap, but this time it's serious
Nearly all digital marketers (70%) believe that achieving a single customer view will provide improved marketing personalisation, but less than one quarter (21%) say they currently have a single view of their customer's interactions, according to...

1296.  
Key reasons why Millennials show brand loyalty
To secure the loyalty of Millennial consumers - an entire generation of digital natives aged 18 to 33 - brands and marketing agencies need to look at advertising in a completely new way, according to a study of how 2,000 US Millennials think about...

1297.  
Socially generated web traffic is growing fast
Social media web sites are playing an increasingly important role in driving traffic to other web sites, including retail and other social networking sites, and this growth comes at the expense of search engines and portal web sites, according to...

1298.  
Customer experiences need solid foundations
As the consumer's adoption of smart phones, tablets and the internet has exploded over the past few years, the opportunity for brands to deliver the best customer experience has intensified, according to Nick Mylum, commercial director for Eclipse...

1299.  
Loyalty is becoming less important to diners
Just one-quarter (25%) of consumers consider loyalty programmes important when choosing a restaurant, according to a study from Deloitte, entitled 'Second helpings: Building consumer loyalty in the fast service and casual dining restaurant sector...

1300.  
Five psychological techniques for online retailers
Relatively simple psychology can easily be applied to make small changes to a retail web site, yet have an impressive impact on online sales and conversion rates, according to web psychologist Nathalie Nahai, who here outlines the top five 'web psych...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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